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Applying Qualitative Methods to Marketing Management Research by R. Buber (Engli
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- Buy It NowApplying Qualitative Methods to Marketing Management Research by R. Buber (Engli
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Located in: Fairfield, Ohio, United States
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eBay item number:364690372795
Item specifics
- Condition
- ISBN-13
- 9781349725069
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781349725069
- Publication Year
- 2003
- Format
- Trade Paperback
- Language
- English
- Book Title
- Applying Qualitative Methods to Marketing Management Research
- Item Length
- 8.5in
- Publisher
- Palgrave Macmillan The Limited
- Genre
- Business & Economics
- Topic
- Marketing / General, Management, Marketing / Research
- Item Width
- 5.5in
- Item Weight
- 16 Oz
- Number of Pages
- Xx, 292 Pages
About this product
Product Information
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
1349725064
ISBN-13
9781349725069
eBay Product ID (ePID)
246534546
Product Key Features
Book Title
Applying Qualitative Methods to Marketing Management Research
Format
Trade Paperback
Language
English
Topic
Marketing / General, Management, Marketing / Research
Publication Year
2003
Genre
Business & Economics
Number of Pages
Xx, 292 Pages
Dimensions
Item Length
8.5in
Item Width
5.5in
Item Weight
16 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Table of Content
Preface Notes on the Contributors Part I: Marketing Management Meets Qualitative Research The Practical Value of Adequate Marketing Management Theory; E.Gummesson Qualitative Software Meets Qualitative Marketing Research - Are These Tools the Right Tools?; L.Richards Realism also Rules OK: Scientific Paradigms and Case Research in Marketing; C.Perry PART II: Generating Data Presenting The Results of Qualitative Research to Public Research Administration Bodies; A.Kurz, W.Aigner & D.Meinhard Exploring the Buying Decisions in Hypermarkets by Means of Thinking Aloud Protocols; A.Spranz The Impact of Internet Use on Interfirm Relationships in Australian Service Industries; S.Rao & C.Perry Using Focus Groups to Investigate New Ideas: Principles and an Example of Internet Facilitated Relationships in a Regional Financial Services Institution; A.Sweeney & C.Perry Coding: A Challenge for Researchers; D.Ohnesorge PART III: Methods of Analysis Issues in Mixing Qualitative and Quantitative Approaches to Research; P.Bazeley Consumer Behaviour in Recreational Areas of Shopping Malls: A Mixed Model Research Design; R.Buber, J.Gadner & B.Ruso Exploring Managerial Decisions in Export Strategy Formulation - Cognitive Maps of Austrian Managers; G.Wührer Action Research for Studying Internal Branding; C.Vallaster Developing an Internal Marketing Concept Using Two Methods of Data Analysis; T.Adler PART IV: Results That Work for Marketers Measuring Corporate Globalization: A Mixed-Method Approach to Scale Development; P.Kuchinka Measuring Involvement: Item Development from Focus Group Interview Data; T.Haller Analyzing Qualitative Data with Quantitative Methods: An Illustration Using Personalized Recommendation Techniques; T.Reutterer & A.Mild Index
Copyright Date
2004
Target Audience
Trade
Illustrated
Yes
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eBay item number:364690372795
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Ok so I ordered this item listed as having free shipping. It was listed at $43.54 with free shipping. Somehow I ended up being charged $65.52. Then after waiting 3 weeks and having absolutely no tracking information I spoke with the seller who agreed to send a replacment, but despite charging me extra money was unwilling to ship that replacment in a way that wouldn't take atleast 3 more weeks. Ultimately this was a complete waste of time and the seller is not one that I would recommend.
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This is not a coloring book!!!!! It’s just a book of black and white photos and even if colored over would look horrible! This book is a scam and I have received 2 items out of 3 I ordered and the third hasn’t even been shipped. Tried to message seller but only option given is to send the item number but no way to give reason for dissatisfaction with item! I would advise not ordering anything from this seller…
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