Picture 1 of 1
Mastering Market Analytics: Business Metrics - Practice and Application by Rober
Condition:
10 available
Postage:
Located in: Ohio, United States
Delivery:
Estimated between Wed, 12 Jun and Mon, 17 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 98.3% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:364717891553
Item specifics
- Condition
- ISBN-13
- 9781838679309
- Book Title
- Mastering Market Analytics
- ISBN
- 9781838679309
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Mastering Market Analytics: Business Metrics-Practice and Application
- Item Height
- 229mm
- Publisher
- Emerald Publishing The Limited
- Item Width
- 152mm
- Subject
- Marketing, Business
- Number of Pages
- 448 Pages
About this product
Product Information
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers? With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski's work is of interest to marketing scholars and MBA students.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-13
9781838679309
eBay Product ID (ePID)
5046540922
Product Key Features
Publication Name
Mastering Market Analytics: Business Metrics-Practice and Application
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Number of Pages
448 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Additional Product Features
Editor
Robert Kozielski
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:364717891553
Postage and handling
Item location:
Ohio, United States
Posts to:
Worldwide
Excludes:
Barbados, Belarus, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Panama, Papua New Guinea, Reunion, Russian Federation, Ukraine, Venezuela, Western Samoa
Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
---|---|---|---|---|
Free postage | Free | United States | Standard postage (Standard Int'l Postage) | Estimated between Wed, 12 Jun and Mon, 17 Jun to 43230 |
Handling time |
---|
Will usually post within 10 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #364717891553
Sales tax for an item #364717891553
Seller collects sales tax for items posted to the following states:
State | Sales tax rate |
---|
Return policy
Item must be returned within |
---|
30 days after the buyer receives it |
The buyer is responsible for return postage costs.
You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
Refunds by law: In Australia, consumers have a legal right to obtain a refund from a business if the goods purchased are faulty, not fit for purpose or don't match the seller's description. More information at returnsreturns - opens in a new window or tab.
Payment details
Payment methods
Seller Feedback (24,960)
e***t (605)- Feedback left by buyer.
Past month
Verified purchase
Item as described, well-packed, quick shipping. Hassle-free transaction, recommended seller ⭐️⭐️⭐️⭐️⭐️
7***i (42)- Feedback left by buyer.
Past month
Verified purchase
Item exactly as described. New with plastic wrap. Came with additional map that you can use as decoration. Very good guide to achieve 100% in Elden Ring game. It took a little over 2 weeks to arrive, don't remember if that was the expected time though.
o***n (362)- Feedback left by buyer.
Past 6 months
Verified purchase
Fast dispatch and delivery a great price. Pity that the packaging wasn't better as the book was slightly bashed up in transit.
Product ratings and reviews
More to explore:
- School Revision/Practice in English,
- School Revision/Practice in French,
- Marketing Adult Learning & University Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Non-Fiction Hardcover Books,
- Cookbooks Non-Fiction Hardcover Marketing Books,
- Cookbooks Non-Fiction Paperback Fiction & Marketing Books,
- Cookbooks Non-Fiction Marketing Fiction & Non-Fiction Books,
- Business, Economics Textbooks,
- My Busy Books Fiction Fiction & Books