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Marketing Fashion Footwear: The Business of Shoes by Fiona Armstrong-Gibbs, Tamsin McLaren (Paperback, 2017)

About this product

About this product

Product Information

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9781472579317
eBay Product ID (ePID)
222437213

Product Key Features

Number of Pages
240 Pages
Language
English
Publication Name
Marketing Fashion Footwear: the Business of Shoes
Publication Year
2017
Subject
Marketing, Business
Type
Textbook
Author
Fiona Armstrong-Gibbs, Tamsin Mclaren
Series
Required Reading Range
Format
Paperback

Dimensions

Item Height
270 mm
Item Weight
544 g
Item Width
210 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Fiona Armstrong-Gibbs, Tamsin Mclaren

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