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Guten Tag, Y'all : Globalization and the South Carolina Piedmont, 1950-2000, ...
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eBay item number:364869212780
Item specifics
- Condition
- Book Title
- Guten Tag, Y'all : Globalization and the South Carolina Piedmont,
- ISBN
- 9780820336435
- Subject Area
- Business & Economics, History, Social Science, Political Science
- Publication Name
- Guten Tag, Y'all : Globalization and the South Carolina Piedmont, 1950-2000
- Item Length
- 9 in
- Publisher
- University of Georgia Press
- Subject
- United States / 20th Century, Economic History, Sociology / General, Globalization, Social History, Economic Conditions, General, United States / State & Local / South (Al, Ar, Fl, Ga, Ky, La, ms, Nc, SC, Tn, VA, WV)
- Publication Year
- 2010
- Series
- Politics and Culture in the Twentieth-Century South Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Width
- 6 in
- Item Weight
- 9.6 Oz
- Number of Pages
- 176 Pages
About this product
Product Information
Nicknamed "Euroville," Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit--and liking. "South Carolinians in general and Spartans in particular do not believe in revolutions or quick fixes of any sort," writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully "sold" their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level.
Product Identifiers
Publisher
University of Georgia Press
ISBN-10
0820336432
ISBN-13
9780820336435
eBay Product ID (ePID)
92472336
Product Key Features
Publication Name
Guten Tag, Y'all : Globalization and the South Carolina Piedmont, 1950-2000
Format
Trade Paperback
Language
English
Subject
United States / 20th Century, Economic History, Sociology / General, Globalization, Social History, Economic Conditions, General, United States / State & Local / South (Al, Ar, Fl, Ga, Ky, La, ms, Nc, SC, Tn, VA, WV)
Publication Year
2010
Series
Politics and Culture in the Twentieth-Century South Ser.
Type
Textbook
Subject Area
Business & Economics, History, Social Science, Political Science
Number of Pages
176 Pages
Dimensions
Item Length
9 in
Item Height
0.4 in
Item Width
6 in
Item Weight
9.6 Oz
Additional Product Features
Series Volume Number
12
Reviews
Engaging and important . . . This story of how a community, region, and state responded to economic circumstances in the post-World War II era deserves a wide readership., "Engaging and important . . . This story of how a community, region, and state responded to economic circumstances in the post-World War II era deserves a wide readership."--Timothy Thurber, author of The Politics of Equality: Hubert H. Humphrey and the African American Freedom Struggle, "Written with verve,Guten Tag, Y'allbrings to light the processes, the business and community leaders, the firms, and the ideologies that made globalization happen on the ground in the Piedmont South. A valuable addition to the literature on post-World War II U.S. history, business and economic history, southern history, and labor history."--David Sicilia, coeditor ofConstructing Corporate America, "Written with verve, Guten Tag, Y'all brings to light the processes, the business and community leaders, the firms, and the ideologies that made globalization happen on the ground in the Piedmont South. A valuable addition to the literature on post-World War II U.S. history, business and economic history, southern history, and labor history."--David Sicilia, coeditor of Constructing Corporate America, "Engaging and important . . . This story of how a community, region, and state responded to economic circumstances in the post-World War II era deserves a wide readership."-Timothy Thurber, author of The Politics of Equality: Hubert H. Humphrey and the African American Freedom Struggle, "Engaging and important . . . This story of how a community, region, and state responded to economic circumstances in the post-World War II era deserves a wide readership."--Timothy Thurber, author ofThe Politics of Equality: Hubert H. Humphrey and the African American Freedom Struggle, Written with verve, Guten Tag, Y'all brings to light the processes, the business and community leaders, the firms, and the ideologies that made globalization happen on the ground in the Piedmont South. A valuable addition to the literature on post-World War II U.S. history, business and economic history, southern history, and labor history., "Written with verve, Guten Tag, Y'all brings to light the processes, the business and community leaders, the firms, and the ideologies that made globalization happen on the ground in the Piedmont South. A valuable addition to the literature on post-World War II U.S. history, business and economic history, southern history, and labor history."-David Sicilia, coeditor of Constructing Corporate America
Original Language
English
Copyright Date
2009
Target Audience
Scholarly & Professional
Dewey Decimal
303.48/20975729
Dewey Edition
22
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eBay item number:364869212780
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