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Conversion Rate Optimization : Using Neuroscience and Data to Boost Web Conversions by Ali Nasser (2019, Trade Paperback)

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He shows how anyone can craft a strategy to dominate their online market. Learn why most tests have no result or very poor lifts in conversion rate. The book covers key challenges to any conversion optimization program, as well as how to tackle each issue, exploring specific opportunities for conversion growth.

About this product

Product Identifiers

PublisherIndependently Published

ISBN-101083088874

ISBN-139781083088871

eBay Product ID (ePID)26038857707

Product Key Features

Book TitleConversion Rate Optimization : Using Neuroscience and Data to Boost Web Conversions

Number of Pages173 Pages

LanguageEnglish

TopicMarketing / General

Publication Year2019

GenreBusiness & Economics

AuthorAli Nasser

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight9.9 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

SynopsisConversion Rate Optimization: Using Neuroscience and Data to Boost Web Conversions is a book for people looking to fast track conversion rate growth and unlock the true potential of a digital property. Dr. Ali Nasser has worked with leading brands such as GE Digital, NBA Store, Maui Jim, Workday and Netflix. He shows how anyone can craft a strategy to dominate their online market. Nasser will push you to rethink your approach to optimization of complex buyer journeys. Learn why most tests have no result or very poor lifts in conversion rate. Conversion is half the digital equation: either an ad or site drives more traffic or clicks, or it converts more views or traffic into revenue. To date most marketers have not focused on conversion optimization, leaving a massive opportunity for brands to leverage the knowledge in this book to outperform their competition. The book covers key challenges to any conversion optimization program, as well as how to tackle each issue, exploring specific opportunities for conversion growth. More importantly, Nasser gives readers the tools with which to think about how to develop a systematic approach to conversion optimization. The book highlights key concepts that can be effectively parlayed into near term revenue gains for any business relying on a digital presence.