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Persuading Scientists : Marketing to the World's Most Skeptical Audience by Hamid Ghanadan (Hardcover)

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The first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.

About this product

Product Identifiers

PublisherRockbench Publishing Corporation
ISBN-101605440124
ISBN-139781605440125
eBay Product ID (ePID)204164981

Product Key Features

TopicScience & Technology, Marketing / Research
Book TitlePersuading Scientists : Marketing to the World's Most Skeptical Audience
Number of Pages140 Pages
LanguageEnglish
IllustratorYes
GenreBiography & Autobiography, Business & Economics
AuthorHamid Ghanadan
FormatHardcover

Additional Product Features

LCCN2012-936238
LC Classification NumberHF5415.332.S25G43

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