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The Findability Formula,Heathe
GBP 5.19
ApproximatelyAU $9.87
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Located in: South East, United Kingdom
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Estimated between Wed, 26 Jun and Mon, 15 Jul to 43230
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eBay item number:374560768839
Item specifics
- Condition
- Book Title
- The Findability Formula,Heather Lutze,E.A. Wulkow Ph.D.
- ISBN
- 9780470420904
- EAN
- 9780470420904
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Findability Formula: the Easy, Non-Technical Approach to Search Engine Marketing
- Item Height
- 234mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 189mm
- Subject
- Marketing, Business
- Item Weight
- 552g
- Number of Pages
- 288 Pages
About this product
Product Information
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine findability . * Maximizes the reader's investment. The reader won't waste money by needlessly paying for clicks from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470420904
eBay Product ID (ePID)
88389336
Product Key Features
Publication Name
The Findability Formula: the Easy, Non-Technical Approach to Search Engine Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2009
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
189mm
Item Weight
552g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:374560768839
Postage and handling
Item location:
South East, United Kingdom
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| Postage and handling | To | Service | Delivery*See delivery notes |
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| GBP 8.99 (approx. AU $17.10) | United States | Standard postage (Standard Int'l Postage) |
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|---|
| Will usually post within 1 business day of receiving cleared payment. |
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