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Strategic Management of Technological Innovation,Mel issa A Sch ,
GBP 5.15
ApproximatelyAU $9.91
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Located in: South East, United Kingdom
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eBay item number:374868228979
Item specifics
- Condition
- Book Title
- Strategic Management of Technological Innovation,Melissa A Sch ,
- ISBN
- 9780071326445
- EAN
- 9780071326445
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Management of Technological Innovation
- Item Height
- 234mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 189mm
- Subject
- Computer Science, Business
- Item Weight
- 1g
- Number of Pages
- 320 Pages
About this product
Product Information
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071326445
eBay Product ID (ePID)
138550706
Product Key Features
Publication Name
Strategic Management of Technological Innovation
Format
Paperback
Language
English
Subject
Computer Science, Business
Publication Year
2013
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
234mm
Item Width
189mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:374868228979
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Item location:
South East, United Kingdom
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