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Reading the Popular by Fiske, John
by Fiske, John | PB | Good
Condition:
“Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Estimated between Wed, 12 Jun and Sat, 15 Jun to 43230
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eBay item number:374950098003
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780415078757
- Book Title
- Reading the Popular
- Book Series
- United States. Office of Education. Bulletin 1965 Ser.
- Item Length
- 8.5 in
- Publisher
- Routledge
- Publication Year
- 1989
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.5 in
- Genre
- Social Science
- Topic
- Media Studies, Popular Culture
- Item Width
- 5.3 in
- Number of Pages
- 240 Pages
About this product
Product Information
In this book, John Fiske analyzes popular texts to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. It highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke; locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses; and refutes the theory that a mass audience mindlessly consumes every product it is offered.
Product Identifiers
Publisher
Routledge
ISBN-10
041507875x
ISBN-13
9780415078757
eBay Product ID (ePID)
11038257213
Product Key Features
Book Title
Reading the Popular
Format
Trade Paperback
Language
English
Topic
Media Studies, Popular Culture
Publication Year
1989
Book Series
United States. Office of Education. Bulletin 1965 Ser.
Illustrator
Yes
Genre
Social Science
Number of Pages
240 Pages
Dimensions
Item Length
8.5 in
Item Height
0.5 in
Item Width
5.3 in
Additional Product Features
Series Volume Number
No. 6
Lc Classification Number
L111.A6 1965, No.6
Table of Content
Acknowledgements Introduction Understanding Popular Culture Shopping for Pleasure Reading the Beach Video Pleasures Madonna Romancing the Rock Everyday Quizzes Everyday Life News, History and Undisciplined Events Popular News Searing Towers References Index
Copyright Date
1989
Target Audience
Trade
Dewey Decimal
306
Dewey Edition
22
Item description from the seller
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eBay item number:374950098003
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Aurora, Illinois, United States
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