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Fundamentals of Public Relations and Marketing Com

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GBP 40.13
ApproximatelyAU $78.20
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Last updated on 11 Sep, 2024 02:07:34 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Fundamentals of Public Relations and Marketing Com
ISBN
9781772120448
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Fundamentals of Public Relations and Marketing Communications in Canada
Item Height
229 mm
Author
Leah-Ann Lymer, William Wray Carney
Publisher
University of Alberta Press, Marsha D'Angelo, John E.C. Cooper, Colin Babiuk, Sandra L. Braun, Wendy Campbell, Ange Frymire Fleming, Mark Hunter LaVigne
Subject
Marketing, Business
Item Weight
780 g
Item Width
152 mm
Number of Pages
536 Pages

About this product

Product Information

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Product Identifiers

Publisher
University of Alberta Press, Marsha D'Angelo, John E.C. Cooper, Colin Babiuk, Sandra L. Braun, Wendy Campbell, Ange Frymire Fleming, Mark Hunter LaVigne
ISBN-13
9781772120448
eBay Product ID (ePID)
212963217

Product Key Features

Number of Pages
536 Pages
Language
English
Publication Name
Fundamentals of Public Relations and Marketing Communications in Canada
Publication Year
2015
Subject
Marketing, Business
Type
Textbook
Author
Leah-Ann Lymer, William Wray Carney
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
780 g
Item Width
152 mm

Additional Product Features

Editor
Leah-Ann Lymer, William Wray Carney
Country/Region of Manufacture
Canada

Item description from the seller

Business seller information

Value Added Tax number:
  • AT 685613994
  • GB 203170464
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pbshop.store

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