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Marketing Management - A Strategic Decision-Makin g Approach by Harper W., Jr. Bo
US $79.95
ApproximatelyAU $119.78
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Located in: Fort Lauderdale, Florida, United States
Delivery:
Estimated between Mon, 24 Jun and Wed, 26 Jun to 43230
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eBay item number:382563371993
Item specifics
- Condition
- Country/Region of Manufacture
- United States
- Product Type
- Textbook
- Features
- Book not included access code.
- ISBN
- 9780073381169
- EAN
- 9780073381169
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management-A Strategic Decision-Making Approach
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 9.9 in
- Subject
- Marketing / General
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 34.6 Oz
- Item Width
- 8 in
- Number of Pages
- 576 Pages
About this product
Product Information
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives."
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073381160
ISBN-13
9780073381169
eBay Product ID (ePID)
109225543
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Publication Year
2009
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
34.6 Oz
Item Length
9.9 in
Item Width
8 in
Additional Product Features
Edition Number
7
LCCN
2008-055593
Target Audience
College Audience
Illustrated
Yes
Lc Classification Number
Hf5415.13.M352324
Copyright Date
2010
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:382563371993
Postage and handling
Item location:
Fort Lauderdale, Florida, United States
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Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
Postage and handling | To | Service | Delivery*See delivery notes |
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US $4.99 (approx. AU $7.48) | United States | Economy postage (USPS Media MailTM) | Estimated between Mon, 24 Jun and Wed, 26 Jun to 43230 |
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Product ratings and reviews
Most relevant reviews
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- 08 Oct, 2009
Perfect Title explains exactly what is in the text
- 28 Jan, 2011
Great Book to help write MMP!
- 14 Jan, 2010
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