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Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche (

grandeagleretail
  • (921184)
US $31.79
ApproximatelyAU $48.10
Condition:
Brand new
3 available
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Located in: Fairfield, Ohio, United States
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Estimated between Tue, 2 Jul and Sat, 13 Jul to 43230
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eBay item number:385081646273
Last updated on 09 Jun, 2024 14:19:23 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781491963746
Book Title
Powering Content
ISBN
9781491963746
Subject Area
Business & Economics
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Item Length
9 in
Publisher
O'reilly Media, Incorporated
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9 in
Author
Laura Busche
Item Width
6 in
Item Weight
15.9 Oz
Number of Pages
308 Pages

About this product

Product Information

Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575

Product Key Features

Author
Laura Busche
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Format
Trade Paperback
Language
English
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Number of Pages
308 Pages

Dimensions

Item Length
9 in
Item Height
0.9 in
Item Width
6 in
Item Weight
15.9 Oz

Additional Product Features

LCCN
2017-448669
Lc Classification Number
Hf5415.127
Copyright Date
2017
Target Audience
Scholarly & Professional
Dewey Decimal
658.8/72028546
Dewey Edition
23
Illustrated
Yes

Item description from the seller

grandeagleretail

grandeagleretail

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