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Located in: Sunshine West, VIC, Australia

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eBay item number:386253168192

Last updated on 04 Nov, 2023 13:07:08 AEDSTView all revisionsView all revisions

Item specifics

Condition: Like new: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ... Like new: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

ISBN: 9781944659820

Publication Year: 2021

Type: Textbook

Format: Paperback

Language: English

Publication Name: Services Marketing: People, Technology, Strategy (Ninth Edition)

Author: Jochen Wirtz, Christopher Lovelock

Publisher: World Scientific Publishing Co Inc (USA)

Subject: Marketing

Number of Pages: 684 Pages

About this product

Product Information

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:

Product Identifiers

Publisher

World Scientific Publishing Co Inc (USA)

ISBN-13

9781944659820

eBay Product ID (ePID)

22049026561

Product Key Features

Publication Name

Services Marketing: People, Technology, Strategy (Ninth Edition)

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2021

Type

Textbook

Author

Jochen Wirtz, Christopher Lovelock

Number of Pages

684 Pages

Additional Product Features

Title_Author

Jochen Wirtz, Christopher Lovelock

Country/Region of Manufacture

United States

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:386253168192

Last updated on 04 Nov, 2023 13:07:08 AEDSTView all revisionsView all revisions

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Item location:

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