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Picture 1 of 7
Marketing Management : The Big Picture by Marta Dapena Baron and… *1290*
US $36.99
ApproximatelyAU $54.00
or Best Offer
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections.
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US $5.38 (approx. AU $7.85) USPS Media MailTM.
Located in: Orem, Utah, United States
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Estimated between Fri, 27 Sep and Wed, 2 Oct to 43230
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eBay item number:386312565368
Item specifics
- Condition
- Subject
- Marketing / General
- ISBN
- 9781118014554
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management : the Big Picture
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2014
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 21.7 Oz
- Item Width
- 7.1 in
- Number of Pages
- 432 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118014553
ISBN-13
9781118014554
eBay Product ID (ePID)
164803343
Product Key Features
Number of Pages
432 Pages
Publication Name
Marketing Management : the Big Picture
Language
English
Subject
Marketing / General
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.7 Oz
Item Length
9.1 in
Item Width
7.1 in
Additional Product Features
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Chapter 1 - Tools and Responsibilities Chapter 2 - The Business Objective Chapter 3 - The Marketing Objective: Customer Focus Chapter 4 - Source of Volume: Competitive Focus Chapter 5 - Segmentation Chapter 6 - Targeting Chapter 7 - Positioning Chapter 8 - Product Chapter 9 - Service as Product Chapter 10 - Marketing Communications Chapter 11 - Pricing Chapter 12 - Channels Chapter 13 - Integrated Market Research Chapter 14 - Marketing Metrics
Synopsis
Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making. Throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. The simplicity of the Big Picture Framework enables students to "practice" outside the classroom as well-- finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the Big Picture framework. Properly applied, the framework allows students to reduce the uncertainty associated with marketing decisions, and increase their ability to generate a wider range of solutions to the specific problem. Perhaps more importantly, the framework enables the marketer to assess decisions on an ongoing basis, thereby engaging in a process of continuous evaluation and learning., Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems., Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
LC Classification Number
HF5415
Item description from the seller
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