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Marketing for Hospitality and Tourism (International Edition) By
AU $37.47
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:386598468389
Item specifics
- Condition
- Good
- Seller notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- Marketing for Hospitality and Tourism (International Edition) By
- ISBN
- 9780131200579
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing for Hospitality and Tourism: International Edition
- Item Height
- 253mm
- Publisher
- Pearson Education (Us)
- Item Width
- 202mm
- Subject
- Marketing, Business
- Item Weight
- 1574g
- Number of Pages
- 912 Pages
About this product
Product Information
An Indispensable Guide to Successful Marketing in the Hospitality Industry Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. This book explains the how and why of everyone's role in marketing as an integral part of the hospitality operation. The textbook's Internet site offers reinforcement of chapter material via student self-testing and contains links to key marketing and hospitality websites. Internet links are referenced throughout the book. Real-life industry examples are drawn from the authors' own experiences. A mini case opens each chapter with a description of an actual company situation, which can he resolved through an understanding of the chapter's content. Boxed marketing highlights provide practical insights into the chapter's material. Electronic Marketing is a new chapter providing an overview of Internet, database, and direct marketing. Internet Exercises at the end of each chapter guide the reader through the fascinating world of hospitality and tourism, marketing, and the Internet. Full-color illustrations of hospitality businesses and advertisements enhance the presentation. Increased number of case studies relate chapter material to the industry. Glossary found at the end of the book provides a quick way to look up definitions, while key terms explain new terms introduced in each chapter. www prenhall.com/kotler
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780131200579
eBay Product ID (ePID)
96685349
Product Key Features
Publication Name
Marketing for Hospitality and Tourism: International Edition
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2002
Type
Textbook
Number of Pages
912 Pages
Dimensions
Item Height
253mm
Item Width
202mm
Item Weight
1574g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:386598468389
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p***i (10170)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. I highly recommend this seller and would do business again anytime. Thank you.
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Great seller, as described and well packed. Good communication and quick delivery. Thanks
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A++++ seller, excellent service. Second hand book was in much better condition than described so very happy. Postage cost was very reasonable and package was received well before estimated date. Would buy from again. Thank you very much!!!
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