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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements: Eine em - Picture 1 of 1
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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements: Eine em

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Brand new
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Price:
US $60.81
ApproximatelyAU $91.08
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Located in: Fairfield, Ohio, United States
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eBay item number:386714665965
Last updated on 01 Apr, 2024 17:50:11 AEDSTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783834945006
Book Title
Wirkung von Preisen und Werbung als Instrumente des Revenue Manag
ISBN
9783834945006
Publication Name
Wirkung Von Preisen Und Werbung ALS Instrumente Des Revenue Managements
Item Length
8.3in
Publisher
Springer Fachmedien Wiesbaden Gmbh
Publication Year
2012
Series
Innovatives Markenmanagement Ser.
Type
Textbook
Format
Trade Paperback
Language
German
Item Height
0.2in
Author
Uwe Schnetzer, Springer
Item Width
5.8in
Item Weight
16 Oz
Number of Pages
Xxiv, 219 Pages

About this product

Product Information

Als wichtige Akteure in der Tourismuswirtschaft stehen integrierte Reiseveranstalter vor der Herausforderung, fixe Kapazit ten bei einer schwankenden Nachfrage auszulasten. Zur Steuerung der Nachfrage werden die Marketing-Mix-Instrumente Preis und Werbung eingesetzt. Die Wirkung von Werbung auf die Nachfrage ist jedoch vom Werbeinhalt abh ngig. Im Rahmen der vorliegenden Arbeit wird mithilfe regressionsanalytischer Methodik die Wirkung von Preisen, Marken- und Preiswerbung auf die Nachfrage von Pauschalreisen quantifiziert und daraus Implikationen f r das Revenue Management von integrierten Reiseveranstaltern abgeleitet.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden Gmbh
ISBN-10
3834945005
ISBN-13
9783834945006
eBay Product ID (ePID)
203592277

Product Key Features

Author
Uwe Schnetzer, Springer
Publication Name
Wirkung Von Preisen Und Werbung ALS Instrumente Des Revenue Managements
Format
Trade Paperback
Language
German
Publication Year
2012
Series
Innovatives Markenmanagement Ser.
Type
Textbook
Number of Pages
Xxiv, 219 Pages

Dimensions

Item Length
8.3in
Item Height
0.2in
Item Width
5.8in
Item Weight
16 Oz

Additional Product Features

Series Volume Number
40
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Table of Content
Tourismus.- Reiseveranstalter.- Revenue Management.- Werbewirkungsforschung.- Preiselastizität.- Regressionsanalyse.
Copyright Date
2012
Target Audience
Scholarly & Professional
Topic
Marketing / General
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

grandeagleretail

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