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Markenwert: Der Einfluss des Marketing auf den Markenwert bei ausgew?hlten Schwe - Picture 1 of 1
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Markenwert: Der Einfluss des Marketing auf den Markenwert bei ausgew?hlten Schwe

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Brand new
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Price:
US $81.97
ApproximatelyAU $123.64
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Located in: Fairfield, Ohio, United States
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eBay item number:386717568743
Last updated on 19 May, 2024 19:39:11 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783835000933
Book Title
Markenwert
ISBN
9783835000933
Publication Year
2005
Series
Marken- Und Produktmanagement Ser.
Type
Textbook
Format
Trade Paperback
Language
German
Publication Name
Markenwert : Der Einfluss des Marketing Auf Den Markenwert Bei Ausgewählten Schweizer Dienstleistungsunternehmen
Author
Thomas Bamert
Item Length
8.3in
Publisher
Deutscher Universitäts Verlag
Item Width
5.8in
Item Weight
18.2 Oz
Number of Pages
Xxi, 372 Pages

About this product

Product Information

Thomas Bamert betrachtet den Markenwert aus Konsumentensicht und legt somit ein st rkeres Gewicht auf die Markensteuerung. Er vergleicht das angels chsische und das deutsche Verst ndnis des Begriffs "Markenwert" und untersucht den Einfluss von Marketinginstrumenten auf Markenwertdimensionen wie Bekanntheit, Assoziationen, wahrgenommene Qualit t und Markentreue sowie die Unterschiede zwischen Dienstleistungen und Konsumg tern.

Product Identifiers

Publisher
Deutscher Universitäts Verlag
ISBN-10
3835000934
ISBN-13
9783835000933
eBay Product ID (ePID)
203685618

Product Key Features

Author
Thomas Bamert
Publication Name
Markenwert : Der Einfluss des Marketing Auf Den Markenwert Bei Ausgewählten Schweizer Dienstleistungsunternehmen
Format
Trade Paperback
Language
German
Publication Year
2005
Series
Marken- Und Produktmanagement Ser.
Type
Textbook
Number of Pages
Xxi, 372 Pages

Dimensions

Item Length
8.3in
Item Width
5.8in
Item Weight
18.2 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Original Language
German
Table of Content
1: Einführung in die Thematik.- 1. Einleitung.- 2. Intangible Vermögenswerte.- 2: Theoretische Konzepte und Ansätze zur Marke.- 3. Die Marke.- 4. Markenführung.- 5. Markenwert.- 3: Empirische Anwendung.- 6. Der Einfluss des Marketing auf den Markenwert bei ausgewählten Schweizer Dienstleistungsunternehmen.- 4: Schlussbetrachtung.
Copyright Date
2005
Topic
Marketing / General
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

grandeagleretail

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