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Social Media Marketing : A Strategic Approach, Paperback by Zahay, Debra; Rob...

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GBP 52.84
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Last updated on 04 May, 2024 18:21:25 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Social Media Marketing : A Strategic Approach
ISBN
9780357516188
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Publication Name
Social Media Marketing: a Strategic Approach
Author
Mary Roberts, Debra Zahay, Donald I. Barker, Melissa Barker, Janna Parker
Publisher
Cengage Learning, INC International Concepts
Subject
Marketing
Number of Pages
352 Pages

About this product

Product Information

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780357516188
eBay Product ID (ePID)
13049046696

Product Key Features

Publication Name
Social Media Marketing: a Strategic Approach
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2021
Type
Textbook
Author
Mary Roberts, Debra Zahay, Donald I. Barker, Melissa Barker, Janna Parker
Number of Pages
352 Pages

Additional Product Features

Title_Author
Janna Parker, Melissa Barker, Mary Roberts, Debra Zahay, Donald I. Barker
Country/Region of Manufacture
United States

Item description from the seller

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  • GB 307932304
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