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Professional's Guide to Financial Services Marketing : Bite-Sized Insights fo...
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ApproximatelyAU $43.83
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Located in: Jessup, Maryland, United States
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Estimated between Tue, 9 Jul and Fri, 19 Jul to 43230
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eBay item number:386833788626
Item specifics
- Condition
- ISBN
- 9780470410790
- Book Title
- Professional's Guide to Financial Services Marketing : Bite-Sized Insights for Creating Effective Approaches
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Industries / Financial Services
- Item Weight
- 17.1 Oz
- Item Width
- 6.4 in
- Number of Pages
- 288 Pages
About this product
Product Information
The Professional's Guide to Financial Services Marketing is directed to any financial services professional-from individual representatives to executives of large financial services companies-who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470410795
ISBN-13
9780470410790
eBay Product ID (ePID)
71156911
Product Key Features
Book Title
Professional's Guide to Financial Services Marketing : Bite-Sized Insights for Creating Effective Approaches
Number of Pages
288 Pages
Language
English
Publication Year
2009
Topic
Marketing / General, Industries / Financial Services
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
17.1 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
"In financial services marketing, Jay Nagdeman is the expert. He has helped scores of leading financial firms reach and then exceed their goals. And now he has assembled his insights in The Professional's Guide to Financial Services Marketing'a must-read for any executive with bottom-line responsibility at an asset management company, insurer or securities firm. This volume is destined to become a permanent reference tool for the industry." ?Evan Cooper, Senior Managing Editor, InvestmentNews "Jay Nagdeman is one of the financial industry's most innovative marketing minds. The time I spent reading The Professional's Guide to Financial Services Marketing was well rewarded with fresh insights that I look forward to successfully employing. His bite-sized approach makes this cornucopia of marketing concepts and ideas not only digestible, but an absolute pleasure to read. I highly recommend this book to anyone interested in discovering both what is new and what is timelessly true in financial services marketing." ?Gil Weinreich, Editor, Research magazine "Owning this book provides you with 24/7 access to some of the industry's most successful and innovative marketing thinking. It contains illustrations and vignettes taken from real-life marketing successes and failures. It also provides ideas that could help you turn successful consumer product marketing techniques into customized financial product marketing approaches. It can serve as a mentor, a resource, a reference tool or simply a compelling look at some often overlooked and misunderstood marketing approaches." ?Ken Dolan, Chairman, The Dolan Group of Companies
Lccn
2008-045573
Dewey Decimal
332.1068/8
Lc Classification Number
Hg173.N24 2009
Copyright Date
2009
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386833788626
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Item location:
Jessup, Maryland, United States
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Hermoso libro..!!!!!.. Muy bien cuidado e impecable empaquetado para envío. Realmente vale cada dólar gastado en el. Manejo y envío muy profesional. Excelente vendedor. Lo recomiendo por la calidad de sus productos, los precios, la comunicación sobre el desarrollo de mi orden y el manejo y envio. Gran experiencia de compra con este vendedor.
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