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Foundations of Marketing, Jobber, David & Fahy, John, Used; Very Good Book
GBP 3.09
ApproximatelyAU $5.94
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Located in: GL5 2TH, United Kingdom
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eBay item number:386872638935
Item specifics
- Condition
- EAN
- 9780077121907
- ISBN
- 0077121902
- Book Title
- Foundations of Marketing
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 262mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 198mm
- Subject
- Marketing
- Item Weight
- 910g
- Number of Pages
- 363 Pages
About this product
Product Information
The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * New Ethical Debate boxes stimulate student discussions about socially responsible practice * New Technology Focus boxes examine the growing impact of digital technologies on marketing.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077121907
eBay Product ID (ePID)
91466195
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
363 Pages
Dimensions
Item Height
262mm
Item Width
198mm
Item Weight
910g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 242692990
Seller assumes all responsibility for this listing.
eBay item number:386872638935
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Item location:
GL5 2TH, United Kingdom
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| Postage and handling | To | Service | Delivery*See delivery notes |
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| GBP 5.19 (approx. AU $9.98) | United States | Economy postage (Economy Int'l Postage) |
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| Will usually post within 3 business days of receiving cleared payment. |
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Really pleased with the book 📚 just as described. Really good value for the money. Dispatched and delivered quickly. Good packaging. Good communication with the seller and would most definitely buy from them again and highly recommend ⭐️⭐️⭐️⭐️⭐️
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Item was just as described (near new) and I had excellent communication with this seller. The item arrived much sooner than expected, which was a nice surprise. The only downside was the item could have been packaged better as the packaging was torn in places, exposing the the dust jacket of the book when I received it. Overall, a positive transaction.
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- 13 Apr, 2017
As expected
Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08
- 13 Oct, 2011
yay yay
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