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Export Strategy by Subhash C. Jain (English) Hardcover Book
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- Buy It NowExport Strategy by Subhash C. Jain (English) Hardcover Book
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Located in: Ohio, United States
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eBay item number:386874020455
Item specifics
- Condition
- ISBN-13
- 9780899302768
- Book Title
- Export Strategy
- ISBN
- 9780899302768
- Publication Year
- 1989
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Export Strategy
- Publisher
- ABC-Clio
- Subject
- Management
- Number of Pages
- 268 Pages
About this product
Product Information
This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges. . . . a valuable source for developing export strategies. International Trade Forum As the U.S. trade balance continues to run large, record-setting deficits, the pressure on businesses to export will continue to mount. This book, written for marketing and strategic planning executives, outlines a step-by-step procedure for formulating a successful export strategy. Jain demonstrates how to analyze relevant information about the prospective customer, the competition, and one's own company; how to apply basic marketing decisions to the export environment; and how to implement key aspects of export strategy. Throughout, he identifies the government and nongovernment sources for information a company needs to formulate an effective export strategy. Jain begins with a historical overview of U.S. trade that sets the context for the discussion that follows. He examines America's traditionally low interest in exporting, trade barriers, emerging trade issues for the 1990s, and influential developments in the liberalization of worldwide trade. He then develops his export strategy framework, addressing such critical issues as locating viable foreign markets, segmentation and positioning, timing, and how to compete. The four basic aspects of an export strategy--product, price, distribution, and promotion--are discussed in-depth. For each, Jain offers workable, practical advice for the firm new to exporting: when and how to customize products, methods of pricing, price quotations, pro forma invoicing, sources of distribution channels, managing export channels, alternative promotion media, and more. Finally, drawing upon the experiences of successful exporters, Jain presents guidelines for effective exporting.
Product Identifiers
Publisher
ABC-Clio
ISBN-13
9780899302768
eBay Product ID (ePID)
2317605041
Product Key Features
Publication Name
Export Strategy
Format
Hardcover
Language
English
Subject
Management
Publication Year
1989
Type
Textbook
Number of Pages
268 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:386874020455
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