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Sports and Entertainment Marketing, Student Edition by Kaser, Ken (Hardcover)
US $85.99
ApproximatelyAU $130.11
Condition:
“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
Postage:
Located in: Multiple Locations, United States
Delivery:
Estimated between Sat, 22 Jun and Thu, 27 Jun to 43230
Returns:
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:386900172441
Item specifics
- Condition
- Good
- Seller notes
- “Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
- ISBN
- 9780357124970
- Subject Area
- Sports & Recreation, Education, Business & Economics
- Publication Name
- Sports and Entertainment Marketing, Student Edition
- Publisher
- Cengage Learning
- Item Length
- 11.2 in
- Subject
- Marketing / General, General, Teaching Methods & Materials / General
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 41.6 Oz
- Item Width
- 8.7 in
- Number of Pages
- IX, 440 Pages
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357124979
ISBN-13
9780357124970
eBay Product ID (ePID)
22038311162
Product Key Features
Number of Pages
IX, 440 Pages
Publication Name
Sports and Entertainment Marketing, Student Edition
Language
English
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2021
Type
Textbook
Subject Area
Sports & Recreation, Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
41.6 Oz
Item Length
11.2 in
Item Width
8.7 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2022-304712
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4/7796
Edition Description
Student edition,Revised edition
Table Of Content
1. What Is Sports and Entertainment Marketing?2. Putting the Customer First.3. Sports and Entertainment Means Business.4. The Wide World of Sports and Entertainment.5. Marketing-Information Management.6. The Product is Sports and Entertainment.7. Managing the Channels.8. The Economics of Supply and Demand.9. Sports and Entertainment Promotion.10. Promotional Planning.11. Selling Sports and Entertainment.12. The Marketing Game Plan.13. Sports and Entertainment Legal Issues.14. Business Ownership and Leadership.15. Scoring a Career.
Synopsis
SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators.MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform todays students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes., SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform todays students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.
LC Classification Number
GV716
ebay_catalog_id
4
Copyright Date
2022
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386900172441
Postage and handling
Item location:
Multiple Locations, United States
Posts to:
Albania, Andorra, Angola, Anguilla, Antigua and Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Jamaica, Japan, Kazakhstan, Kenya, Kiribati, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Korea, Spain, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United States, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Zambia, Zimbabwe
Excludes:
Afghanistan, Algeria, Argentina, Bahrain, Barbados, Brazil, Chile, China, Colombia, French Guiana, French Polynesia, Guadeloupe, Iraq, Ireland, Jordan, Kuwait, Libya, Martinique, New Caledonia, Oman, Philippines, Reunion, Russian Federation, Saudi Arabia, South Africa, Sri Lanka, Turkey, Ukraine, United Kingdom, Uruguay, Uzbekistan, Venezuela, Yemen
Postage and handling | To | Service | Delivery*See delivery notes |
---|---|---|---|
US $9.99 (approx. AU $15.12) | United States | Economy postage (USPS Media MailTM) | Estimated between Sat, 22 Jun and Thu, 27 Jun to 43230 |
US $19.99 (approx. AU $30.25) | United States | Expedited Shipping | Estimated between Sat, 22 Jun and Wed, 26 Jun to 43230 |
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Will usually post within 3 business days of receiving cleared payment. |
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Item must be returned within | Refund will be given as |
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30 days after the buyer receives it | Money back |
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You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
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Seller Feedback (100,830)
s***m (48)- Feedback left by buyer.
Past 6 months
Verified purchase
Between confusing my tracking information for another order (making me think my package had been delivered states away), my book having completely different cover art than the image used in the eBay listing, my book not being packed well and suffering some damage, as well as the other shady behavior listed in other reviews (like my book coming from Amazon and the seller immediately jacking up the price of the original listing after my purchase), I'd say this is a shady seller to entirely avoid.
a***b (383)- Feedback left by buyer.
Past 6 months
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Book was as described. Charged a lot for shipping and never gave any tracking information. Also, this book was sold to me before they had it in hand apparently. A packing slip for Amazon was found with a cheaper price and later date than when I bought the book.
c***4 (50)- Feedback left by buyer.
Past month
Verified purchase
It’s a great book, but this one I received was not in the condition it was advertised. When it arrived, a cheaper price tag was left on it for this reason but I was never refunded the original/ higher amount that I paid for a better quality book. Seller did not resolve. Very disappointed.
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