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Don't Mess with the Logo: The straight talking bible of branding by Andy Milliga
GBP 20.99
ApproximatelyAU $39.94
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Located in: London, United Kingdom
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eBay item number:386923447681
Item specifics
- Condition
- ISBN-13
- 9780273714200
- Book Title
- Don't Mess with the Logo
- ISBN
- 9780273714200
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Don't Mess with the Logo: the Straight Talking Bible of Branding
- Item Height
- 216mm
- Publisher
- Pearson Education The Limited
- Item Width
- 138mm
- Subject
- Management, Marketing, Business
- Item Weight
- 371g
- Number of Pages
- 240 Pages
About this product
Product Information
Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars. Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific Brands are about difference and personality. This book really is different. It makes you think and makes you smile! Peter Fisk, The Genius Works Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile. John Simmons, Director, The Writer an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didn't mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273714200
eBay Product ID (ePID)
90804956
Product Key Features
Publication Name
Don't Mess with the Logo: the Straight Talking Bible of Branding
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2009
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
216mm
Item Width
138mm
Item Weight
371g
Additional Product Features
Series Title
Financial Times Series
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:386923447681
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Excellent service. Book arrived well before estimated arrival date. In excellent condition, new as stated, and at a very good price. Tracking information was accurate and very helpful. First class experience. Many thanks.
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Excellent transaction - great communication - book as described - new and sealed - secure and fast dispatch - a highly recommended seller A+++
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