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Digital Business in Africa: Social Media and Related Technologies by Ogechi Adeo
US $176.36
ApproximatelyAU $264.21
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Located in: Fairfield, Ohio, United States
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Estimated between Sat, 6 Jul and Wed, 17 Jul to 43230
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eBay item number:386962305438
Item specifics
- Condition
- ISBN-13
- 9783030935016
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783030935016
- Book Title
- Digital Business in Africa : Social Media and Related Technologies
- Book Series
- Palgrave Studies of Marketing in Emerging Economies Ser.
- Publisher
- Springer International Publishing A&G
- Item Length
- 8.3 in
- Publication Year
- 2023
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics
- Topic
- Marketing / General, E-Commerce / Online Trading, Commerce, Management Science
- Item Weight
- 15.7 Oz
- Item Width
- 5.8 in
- Number of Pages
- Xxii, 318 Pages
About this product
Product Information
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers' needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030935019
ISBN-13
9783030935016
eBay Product ID (ePID)
6061256037
Product Key Features
Book Title
Digital Business in Africa : Social Media and Related Technologies
Number of Pages
Xxii, 318 Pages
Language
English
Publication Year
2023
Topic
Marketing / General, E-Commerce / Online Trading, Commerce, Management Science
Illustrator
Yes
Genre
Business & Economics
Book Series
Palgrave Studies of Marketing in Emerging Economies Ser.
Format
Trade Paperback
Dimensions
Item Weight
15.7 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 Vol.
Dewey Decimal
658.872096
Lc Classification Number
Hf5410-5417.5
Table of Content
Chapter 1. Digital Business in Africa: Social Media and Related Technologies - An Introduction Part 1 - Social Media Chapter 2. Ethical Social Media Marketing in Africa Chapter 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa Chapter 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour Chapter 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria Chapter 6. A Self-Concept Interactionist Model of Social Media Reputation Chapter 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement Part 2 - Related Technologies Chapter 8. Digital Financial Inclusion: M-PESA in Kenya Chapter 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa Chapter 10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa Chapter 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market Chapter 12. Fostering a Digital Learning Ecosystem in Nigeria Part 3 - Conclusion Chapter 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa
Copyright Date
2022
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386962305438
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Item location:
Fairfield, Ohio, United States
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