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Promotional Screen Industries by Grainge, Paul
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eBay item number:386991024116
Item specifics
- Condition
- EAN
- 9780415831628
- UPC
- 9780415831628
- ISBN
- 9780415831628
- MPN
- N/A
- Book Title
- Promotional Screen Industries by Grainge, Paul
- Item Length
- 23.4 cm
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Promotional Screen Industries
- Item Height
- 234mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 156mm
- Subject
- Advertising, Business
- Item Weight
- 499g
- Number of Pages
- 236 Pages
About this product
Product Information
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780415831628
eBay Product ID (ePID)
209157292
Product Key Features
Publication Name
Promotional Screen Industries
Format
Hardcover
Language
English
Subject
Advertising, Business
Publication Year
2015
Type
Textbook
Number of Pages
236 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
499g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386991024116
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