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No LOGO: Taking Aim at the Brand Bullies (Bestselling Backlist)
AU $29.15
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:386993904359
Item specifics
- Condition
- Good
- Seller notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- No LOGO: Taking Aim at the Brand Bullies (Bestselling Backlist)
- ISBN
- 9780312421434
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- nologo: No Space No Choice No Jobs
- Item Height
- 203mm
- Publisher
- St Martin's Press
- Item Width
- 140mm
- Subject
- Government
- Item Weight
- 476g
- Number of Pages
- 528 Pages
About this product
Product Information
With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in Joe Chemo for Joe Camel ). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable. --Naomi Klein, from her Introduction
Product Identifiers
Publisher
St Martin's Press
ISBN-13
9780312421434
eBay Product ID (ePID)
95467298
Product Key Features
Publication Name
nologo: No Space No Choice No Jobs
Format
Paperback
Language
English
Subject
Government
Publication Year
2002
Type
Textbook
Number of Pages
528 Pages
Dimensions
Item Height
203mm
Item Width
140mm
Item Weight
476g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:386993904359
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Seller Feedback (225,335)
p***i (10170)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. I highly recommend this seller and would do business again anytime. Thank you.
c***2 (51)- Feedback left by buyer.
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Great seller, as described and well packed. Good communication and quick delivery. Thanks
9***3 (85)- Feedback left by buyer.
Past 6 months
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A++++ seller, excellent service. Second hand book was in much better condition than described so very happy. Postage cost was very reasonable and package was received well before estimated date. Would buy from again. Thank you very much!!!