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Dynamics of Media Writing: Adapt and connect (PB), Vincent F Filak, Unopened

D Bella Limited
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Condition:
Like new
“This Book is NEW UNOPENED but it has minor nicks, scuffs and creases to the covers from storage so ”... Read moreabout condition
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eBay item number:387287324986
Last updated on 12 Aug, 2024 07:57:44 AESTView all revisionsView all revisions

Item specifics

Condition
Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“This Book is NEW UNOPENED but it has minor nicks, scuffs and creases to the covers from storage so ...
Book Title
Dynamics of Media Writing: Adapt and Connect
Personalized
No
ISBN
9781506381466

About this product

Product Identifiers

Publisher
CQ Press
ISBN-10
1506381464
ISBN-13
9781506381466
eBay Product ID (ePID)
245257129

Product Key Features

Number of Pages
296 Pages
Publication Name
Dynamics of Media Writing : Adapt and Connect
Language
English
Subject
Communication Studies, Media Studies, Journalism
Publication Year
2018
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Author
Vincent F. Filak
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
20.7 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2017-051833
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
808.0663
Table Of Content
PrefaceAcknowledgmentsAbout the AuthorPART I. THE BASICS YOU NEED, REGARDLESS OF FIELDChapter 1. Know Your Audience How to Define an Audience Key Questions to Ask in Serving Your Readers What Attracts an Audience? What Audiences Need to Know and How to Make Them Care The Big ThreeChapter 2. Being Accurate, Relying on the Facts Why Is Journalism Such a Picky Field? Why Media Professionals Matter More Than Ever Making Sure You Are Sure Examining the Broader Issues The Big ThreeChapter 3. Grammar, Style and Language Basics Why Do Grammar and Style Matter? Sentence Structure Sentence Length Read Your Work Aloud How to Keep Writing Tight and Right The Big ThreeChapter 4. Basic Media Writing The Killer "Be's" of Writing The Inverted Pyramid Leads: The Prominence of Importance Types of Leads Problematic Leads and Potential Fixes How to Order the Rest of Your Pyramid The Big ThreeChapter 5. Interviewing Interview Preparation Places to Dig Getting the Interview Interacting With Your Source Interviewing via Email or Text Interviewing for Multiple Media The Questions Interview Flow Silence as an Ally The Nonverbal Approach: How to Ask a Question Without Asking The End of the Interview (Almost) Follow-Up Interviews The Big ThreeChapter 6. Writing on the Web Working on the Web Blogging Best Blogging Practices Linking and Other Interactive Elements Engaging Readers The Big ThreeChapter 7. Social Media What Is Social Media? Why Is Social Media Valuable? A Quick Look at Some Social Media Tools Building a Social Media Audience The Big ThreeChapter 8. Law and Ethics in Media Writing The First Amendment Libel Legal Defenses Against Libel Copyright How to Avoid Copyright Infringement Ethics and the Media Ethical Concerns How to Work Through Ethical Dilemmas Determining Your Own Approach to Ethics The Big ThreePART II. FOCUS ON NEWS MEDIAChapter 9. Reporting: The Basics and Beyond Event Coverage Preparing for the Event How to Cover the Event News Reporting Beyond the Event Beats Features Profile Writing Localizations Obituaries The Big ThreeChapter 10. Writing for Traditional Print News Products Nuances for Print Writing Attributions Expanding the Inverted Pyramid The Beginning The Middle The End The Big ThreeChapter 11. Writing for Broadcast Nuances for Broadcast Writing Structure Integrating Additional Elements Types of Stories Polishing Your Final Piece for Delivery The Big ThreePART III. FOCUS ON MARKETING MEDIAChapter 12. Public Relations Defining PR Types of PR Writing Keys to PR Why the Media Matters The Big ThreeChapter 13. Advertising Defining Advertising The Creative Brief Message Formation Writing in Advertising The Big ThreeChapter 14. Marketing Brands and Branding Campaigns Versus Brands Useful Marketing Platforms and Tools Copywriting for a Brand Writing Creatively for Marketing The Big ThreeGlossaryIndex
Synopsis
This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platforms--from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today's media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help students hone their media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help students both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow students to try out the skills outlined. Bundle the new edition with the student workbook and save! Your students save when you bundle this text with a corresponding student workbook. Order using bundle ISBN 9781544361970. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning., This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms--from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today's media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
LC Classification Number
P96.A86F55 2019

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