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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Vinc

GBP 55.64
ApproximatelyAU $116.00
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Brand new
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9780749464912
Book Title
The Luxury Strategy
ISBN
9780749464912

About this product

Product Information

The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749464912
eBay Product ID (ePID)
115670563

Product Key Features

Number of Pages
408 Pages
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Author
Jean-Noel Kapferer, Vincent Bastien
Format
Hardcover

Dimensions

Item Height
240 mm
Item Weight
755 g
Item Width
165 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Vincent Bastien, Jean-Noel Kapferer

Item description from the seller

Seller business information

VAT number: GB 324767388
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The Nile UK Shop

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