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Local Marketing for Personal Injury Lawyers : Winning at Local SEO for Lawyers by Casey Meraz (2020, Trade Paperback)
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US $40.82
ApproximatelyAU $62.52
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While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years.
- Buy It NowLocal Marketing for Personal Injury Lawyers: Winning at Local SEO for Lawyers by
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About this product
Product Identifiers
PublisherIndependently Published
ISBN-101660339723
ISBN-139781660339723
eBay Product ID (ePID)8038750414
Product Key Features
Book TitleLocal Marketing for Personal Injury Lawyers : Winning at Local Seo for Lawyers
Number of Pages110 Pages
LanguageEnglish
TopicPersonal Injury
Publication Year2020
GenreLaw
AuthorCasey Meraz
FormatTrade Paperback
Dimensions
Item Height0.2 in
Item Weight7.7 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisThe purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.
