Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Advances in Applied Microeconomics Ser.: Advertising and Differentiated Products by Michael R. Baye and J. P. Nelson (2001, Hardcover)
Great Book Prices Store (339679)
96.8% positive feedback
Price:
US $175.45
ApproximatelyAU $265.75
+ $27.49 postage
Returns:
14-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
Condition:
Advertising and Differentiated Products, Hardcover by Baye, Michael R. (EDT); Nelson, Jon P. (EDT), ISBN 0762308230, ISBN-13 9780762308231, Brand New, Free shipping in the US Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
- Buy It NowAdvertising and Differentiated Products, Hardcover by Baye, Michael R. (EDT);...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherEmerald Publishing The Limited
ISBN-100762308230
ISBN-139780762308231
eBay Product ID (ePID)2316916
Product Key Features
Number of Pages308 Pages
Publication NameAdvertising and Differentiated Products
LanguageEnglish
SubjectEconomics / Microeconomics, Advertising & Promotion
Publication Year2001
TypeTextbook
Subject AreaBusiness & Economics
AuthorMichael R. Baye, J. P. Nelson
SeriesAdvances in Applied Microeconomics Ser.
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight19 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
Reviews...Eleven articles provide insight into strengths and weaknesses of alternative methodological approaches to issues of advertising and differentiated products. Journal of Economic Literature, 2002
Series Volume Number10
Table Of ContentEffects of advertising on U.S. non-alcoholic beverage demand: Evidence from a two-stage Rotterdam model (H.W. Kinnucan, et al.). The long-run demand for alcoholic beverages and the advertising debate: A cointegration analysis (N.E. Coulson, J.R. Moran, J. P. Nelson). Mandated exclusive territories: Efficiency effects and regulatory selection bias (T.R. Sass, D.S. Saurman). Race and radio: Preference externalities, minority ownership, and the provision of programming to minorities (P. Siegelman, J. Waldfogel). The value of advertising in a magazine bundle (C.A. Depken, D.P. Wilson). Pricing dynamics of multi-product retailers (D. Hosken, D. Matsa, D. Reiffen). Product innovation in services: A framework for analysis (R. Betancourt, D. Gautschi). Asymptotic efficiency in stackelberg markets with incomplete information (J. Zhang, Z. Zhang). Advertising cooperation: Who plays? Who gains? (J. A. Dearden, G. L. Lilien). A model of vertical differentiation, brand loyalty, and persuasive advertising (V.J. Tremblay, C. Martins-Filho). Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications (J.P. Nelson).
SynopsisVolume 10 is entitled "Advertising and Differentiated Products," and is part of the annual series "Advances in Applied Microeconomics." The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector., Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector., Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
