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Data Analytics in Marketing, Entrepreneursh
AU $153.64
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- Buy It NowData Analytics in Marketing, Entrepreneurship, and Innovation (Data Analytics
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eBay item number:388466583097
Item specifics
- Condition
- EAN
- 9780367184834
- UPC
- 9780367184834
- ISBN
- 9780367184834
- MPN
- N/A
- Country/Region of Manufacture
- United Kingdom
- Book Title
- Data Analytics in Marketing, Entrepreneurship, and
- Item Length
- 23.9 cm
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Data Analytics in Marketing, Entrepreneurship, and Innovation
- Item Height
- 234 mm
- Publisher
- Taylor & Francis Ltd
- Subject
- Computer Science, Management, Business
- Item Weight
- 413 g
- Item Width
- 156 mm
- Number of Pages
- 182 Pages
About this product
Product Information
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780367184834
eBay Product ID (ePID)
18046428771
Product Key Features
Number of Pages
182 Pages
Language
English
Publication Name
Data Analytics in Marketing, Entrepreneurship, and Innovation
Publication Year
2021
Subject
Computer Science, Management, Business
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
413 g
Item Width
156 mm
Additional Product Features
Editor
Mounir Kehal, Shahira El Alfy
Country/Region of Manufacture
United Kingdom
Series Title
Data Analytics Applications
Item description from the seller
Seller feedback (562,393)
- -***3 (441)- Feedback left by buyer.Past monthVerified purchaseGreat seller ! The CD is brand new & commercially sealed, as per the seller’s description. The price was indeed simply the best ! 😁 And inclusive of delivery. Quick despatch and very protective packaging by the seller. Item was delivered very fast by Couriers Please in 2 working days. I’m very happy with my item, this transaction and this seller. Thanks ! Highly recommended. ✅😄
- o***r (167)- Feedback left by buyer.Past 6 monthsVerified purchaseWas hoping to receive in stock item sooner but to be fair the postage times were clearly shown on the listing and item did arrive on time. Communication from seller was great, kept me informed and kindly offered a refund even though they weren't at fault. Item arrived well packaged and in brand new condition.... Thank you
- x***a (112)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller with a great range of products and competitive prices. Really quick delivery time (ahead of schedule) and packaged extremely well (safe and secure). The product is new and as described. Excellent communication Totally recommend this seller five stars +++ easily.
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Seller feedback (562,393)
- -***3 (441)- Feedback left by buyer.Past monthVerified purchaseGreat seller ! The CD is brand new & commercially sealed, as per the seller’s description. The price was indeed simply the best ! 😁 And inclusive of delivery. Quick despatch and very protective packaging by the seller. Item was delivered very fast by Couriers Please in 2 working days. I’m very happy with my item, this transaction and this seller. Thanks ! Highly recommended. ✅😄
- o***r (167)- Feedback left by buyer.Past 6 monthsVerified purchaseWas hoping to receive in stock item sooner but to be fair the postage times were clearly shown on the listing and item did arrive on time. Communication from seller was great, kept me informed and kindly offered a refund even though they weren't at fault. Item arrived well packaged and in brand new condition.... Thank you
- x***a (112)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller with a great range of products and competitive prices. Really quick delivery time (ahead of schedule) and packaged extremely well (safe and secure). The product is new and as described. Excellent communication Totally recommend this seller five stars +++ easily.