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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris,Lorenz, Dr - Picture 1 of 1
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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris,Lorenz, Dr

Goldstone Books
(905411)
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GBP 7.21
ApproximatelyAU $14.79
Condition:
Good
Breathe easy. Returns accepted.
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Located in: Ammanford, United Kingdom
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Estimated between Wed, 13 Aug and Fri, 22 Aug to 94104
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eBay item number:388476712330
Last updated on 02 Aug, 2025 20:21:04 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780273656753

About this product

Product Information

This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273656753
eBay Product ID (ePID)
91160042

Product Key Features

Subject
Management, Business
Publication Year
2001
Number of Pages
256 Pages
Publication Name
End of the Road: BMW and Rover-A Brand Too Far
Type
Textbook
Author
Andrew Lorenz, Chris Brady
Format
Paperback

Dimensions

Item Height
193 mm
Item Weight
262 g
Item Width
127 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

VAT number: GB 920299721
About this seller

Goldstone Books

99.4% positive Feedback•2.5M items sold

Joined Nov 2002
We are one of the largest independent bookshops in Wales. We stock a vast range of new, pre-owned, rare, out of print and antiquarian books.
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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage costs
5.0
Postage speed
5.0
Communication
4.9

Seller feedback (1,153,839)

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  • 1***1- Feedback left by buyer.
    Past 6 months
    Verified purchase
    I've bought hundreds of books from goldstonebooksuk in just the last few weeks alone, because of the amazing discounts on the books for multiple-book purchases (the more books you buy, the higher the discount, all the way up to 50%!). The books have always lived up to the description, or better than described. All well-packed, with super-quick delivery. Exceptional support whenever I've contacted them. Awesome seller.
    Innocent Erendira (Picador Books) - Gabriel Garcia Marquez, Gabriel Garcia Marqu (#316321724064)
  • y***y (512)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Book was delivered - it took a bit longer than what was shown on the listing, but it was okay for international delivery (3 weeks). Condition of book was very good but there was a large fold in the cover. Note that the book was sent in a plastic bag so the corners got a bit rounded on its travels. That said, the rest of the book was in good condition. Overall cost of book and delivery was very good. Sellers communication also on point. Thank you.
    How to Talk So Kids Will Listen and Listen So Kids Will Talk (How to Help Your C (#388050738358)
  • b***3 (667)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Thank you so much, the seller Goldstone Books for your historically amazing services. Never fails of book losses, all unconditional shipping, secured mailings, provided tracking, speedy global shipping, good prices, well cared packages, and responsibility or immediate response to any inquiries, and hard work to inform me of the shipped books. Many thanks, Arabella
    Understanding Your PC (Pocket Reference) by . Paperback. 0752582453. Good (#365126071440)
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