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The Unseen Power: Public Relations: A History by Scott M. Cutlip (English) Paper
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- Buy It NowThe Unseen Power: Public Relations: A History by Scott M. Cutlip (English) Paper
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Item specifics
- Condition
- ISBN-13
- 9780805814651
- Book Title
- The Unseen Power
- ISBN
- 9780805814651
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
0805814655
ISBN-13
9780805814651
eBay Product ID (ePID)
376850
Product Key Features
Number of Pages
832 Pages
Publication Name
Unseen Power : Public Relations: a History
Language
English
Subject
Communication Studies, Public Relations
Publication Year
1994
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
Routledge Communication Ser.
Format
Uk-B Format Paperback
Dimensions
Item Height
1.7 in
Item Weight
40.1 Oz
Item Length
8.9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
TitleLeading
The
Table Of Content
Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The Nation's First Publicity Agency. The First Washington Agencies. First Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization -- The First International Agency. Pendleton Dudley Starts Fifth Agency in 1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930. Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays: Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius and His Role in the Profession. John Price Jones Tries to Ride Two Horses. Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben Sonnenberg: Sui Generis . Clarke and Tyler: Builders of the Ku Klux Klan. John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles: Steel and Tobacco -- and the Person. Part III: The Depression and the Years Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years of Success and Storm. Whitaker & Baxter: Architects of the New Politics. Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.
Synopsis
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Item description from the seller
Seller feedback (1,054,605)
- w***i (873)- Feedback left by buyer.Past monthVerified purchaseAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (16)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- r***r (2963)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
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Seller feedback (1,054,605)
- w***i (873)- Feedback left by buyer.Past monthVerified purchaseAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (16)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- r***r (2963)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)