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One Click : Jeff Bezos and the Rise of Amazon.Com by Richard L. Brandt (2011,... - Picture 1 of 1
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One Click : Jeff Bezos and the Rise of Amazon.Com by Richard L. Brandt (2011,...

stsi
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Condition:
Brand new
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Located in: Kingstree, South Carolina, United States
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Estimated between Wed, 13 Aug and Mon, 18 Aug to 94104
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eBay item number:388684680831

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Signed
No
Ex Libris
No
Narrative Type
Nonfiction
Country/Region of Manufacture
United States
Inscribed
No
Vintage
No
ISBN
9781591843757

About this product

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591843758
ISBN-13
9781591843757
eBay Product ID (ePID)
99611096

Product Key Features

Book Title
One Click : Jeff Bezos and the Rise of Amazon.Com
Number of Pages
224 Pages
Language
English
Publication Year
2011
Topic
Publishing, Literary, Business, E-Commerce / General (See Also Computers / Electronic Commerce), Corporate & Business History
Illustrator
Yes
Genre
Language Arts & Disciplines, Biography & Autobiography, Business & Economics
Author
Richard L. Brandt
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
9.3 Oz
Item Length
7.3 in
Item Width
5.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2011-019057
Reviews
"Richard Brandt compellingly profiles one of the greatest Internet executives of the era." -- Stephen Leeb , author of The Oil Factor and Red Alert "Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon." --Management Today
Dewey Edition
23
Grade From
Twelfth Grade
Dewey Decimal
381.142092
Synopsis
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril., Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
LC Classification Number
Z473.B47B75 2011

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