Initial Lust is the first book in the Romancing The Customer series. It focuses on the principles of an an iconic business through a laser-like focus on the wants,needs and desires of a long lasting relationships with your customers. * Customers now expect businesses to demonstrate long-term commitment - this book details how. * Lasting relationships require thought & energy: brand fidelity requires the same. * Inconsistency & indifference kill relationships: many businesses have an inflated view of their service. The principles outlined in Initial Lust shift the focus from corporate thinking and places it firmly back to where it should always have been - on the customer.
Product Identifiers
Publisher
Word4word
ISBN-13
9781906316228
eBay Product ID (ePID)
89679692
Product Key Features
Author
Angi Egan
Publication Name
Initial Lust: the Key to Visual Communication and Brand Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
96 Pages
Dimensions
Item Height
148mm
Item Width
105mm
Volume
No. 1
Additional Product Features
Title_Author
Angi Egan
Series Title
Romancing the Customer
Country/Region of Manufacture
United Kingdom
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