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Key Business Analytics: The 60+ tools every manager needs to turn data into insights: - better understand customers, identify cost savings and growth opportunities by Bernard Marr (Paperback, 2016)

About this product

About this product

Product Information

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics - cashflow, profitability, sales forecasts Market analytics - market size, market trends, marketing channels Customer analytics - customer lifetime values, social media, customer needs Employee analytics - capacity, performance, leadership Operational analytics - supply chains, competencies, environmental impact Bare business analytics - sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292017433
eBay Product ID (ePID)
221000461

Product Key Features

Author
Bernard Marr
Publication Name
Key Business Analytics: The 60+ tools every manager needs to turn data into insights: - better understand customers, identify cost savings and growth opportunities
Format
Paperback
Language
English
Subject
Economics, Management, Business
Publication Year
2016
Type
Textbook
Number of Pages
280 Pages

Dimensions

Item Height
231mm
Item Width
164mm
Item Weight
440g

Additional Product Features

Title_Author
Bernard Marr
Country/Region of Manufacture
United Kingdom

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