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Marketing Research: tools and techniques by Bradley, Nigel Paperback Book The
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- Buy It NowMarketing Research: tools and techniques by Bradley, Nigel Paperback Book The
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Item specifics
- Condition
- ISBN
- 9780199281961
- EAN
- 9780199281961
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Marketing Research : Tools and Techniques
- Item Height
- 1in
- Item Length
- 9.7in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 7.4in
- Item Weight
- 41.8 Oz
- Number of Pages
- 560 Pages
About this product
Product Information
Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199281963
ISBN-13
9780199281961
eBay Product ID (ePID)
57167490
Product Key Features
Publication Name
Marketing Research : Tools and Techniques
Format
Trade Paperback
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
560 Pages
Dimensions
Item Length
9.7in
Item Height
1in
Item Width
7.4in
Weight
41.6 Oz
Item Weight
41.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.2
Publication Date
2007-03-01
Table of Content
Part 1: Research Preparation1. Introduction to Marketing Research2. Planning researchPart 2: Data Collection3. Secondary Research4. Primary Research5. Sampling6. Questionnaires and Topic Guides7. Qualitative Research8. Quantitative ResearchPart 3: Analysis and Communication9. Analysis10. Reporting and PresentationPart 4: Marketing Research Applications11. Business to Business Research12. International Research13. Audience Research14. Advertising Research15. Social Research
Copyright Date
2006
Topic
Marketing / Research
Dewey Decimal
658.8/3
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
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