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Global Marketing Management 2e Kiefer Lee Steve Carter Paperback 9780199239429

JNC Books
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Last updated on 04 Jun, 2024 11:09:04 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780199239429
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Marketing Management
Item Height
265 mm
Author
Kiefer Lee, Steve Carter
Publisher
Oxford University Press
Subject
Management, Business
Item Weight
1420 g
Item Width
195 mm
Number of Pages
608 Pages

About this product

Product Information

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational levels to organisations of all sizes, and at various stages of internationalisation. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age is now integrated throughout the text as a whole, reflecting changes in marketing practice. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment.It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as analyse and remedy management problems in managing global operations. Students will be able to assess and monitor a company's effectiveness, and examine the implications and applications of contemporary thinking on global marketing management. The online resource centre accompanying the text will be updated for the new edition. The list of features is as follows: Lecturer resources: Instructor's manual PowerPoint slides Seminar activities Video clips Student resources: Additional case materials Internet exercises Multiple choice questions Web links

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199239429
eBay Product ID (ePID)
92096618

Product Key Features

Number of Pages
608 Pages
Language
English
Publication Name
Global Marketing Management
Publication Year
2009
Subject
Management, Business
Type
Textbook
Author
Kiefer Lee, Steve Carter
Format
Paperback

Dimensions

Item Height
265 mm
Item Weight
1420 g
Item Width
195 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Kiefer Lee, Steve Carter

Item description from the seller

JNC Books

JNC Books

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