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Brand Anarchy: Managing corporate r..., Stephen Wadding
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3 available
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Located in: West Sussex, United Kingdom
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Seller information
- 97.5% positive Feedback
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eBay item number:394221289664
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 1408157225
- EAN
- 9781408157220
- Release Title
- Brand Anarchy: Managing corporate reputation
- Artist
- Stephen Waddington & Steve Earl
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Brand Anarchy: Managing corporate reputation
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brand Anarchy: Managing Corporate Reputation
- Item Height
- 198mm
- Publisher
- Bloomsbury Publishing PLC
- Item Width
- 129mm
- Subject
- Marketing
- Item Weight
- 257g
- Number of Pages
- 272 Pages
About this product
Product Information
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9781408157220
eBay Product ID (ePID)
112986549
Product Key Features
Publication Name
Brand Anarchy: Managing Corporate Reputation
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
257g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:394221289664
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Item location:
West Sussex, United Kingdom
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The book is in "reasonable" condition! not vg condition as described- front cover permanent fold over on arrival, packed this way ? pages are yellowing. Seller may be best to place a description "proper" of actual book being sold on the listing with photos so buyers know what they are receiving for the price paid.
i***d (1626)- Feedback left by buyer.
Past 6 months
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Absolute Top Class A1 EBay Seller
Item far better than described
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c***0 (585)- Feedback left by buyer.
Past 6 months
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Article as described, arrived promptly and was sold to me for a reasonable price. My purchase was wrapped with great care, which I appreciated. I will buy from this sellr again. I wish that all Ebay purchases were as rewarding as this one.
Christine Cremen.
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