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Real Luxury: How Luxury Brands Can Create Value for the Long Ter
US $13.78
ApproximatelyAU $20.25
Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Free USPS Media MailTM.
Located in: MD, United States
Delivery:
Estimated between Fri, 27 Sep and Wed, 2 Oct to 43230
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eBay item number:394495011490
Item specifics
- Condition
- Title
- Real Luxury: How Luxury Brands Can Create Value for the Long Ter
- ISBN
- 9781137395566
- Subject Area
- Référence, Business & Economics
- Publication Name
- Real Luxury : How Luxury Brands Can Create Value for the Long Term
- Publisher
- Palgrave Macmillan The Limited
- Item Length
- 8.5 in
- Subject
- Consumer Guides, Marketing / General, Investments & Securities / Commodities / General, Industries / General, General, Management
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- VIII, 228 Pages
About this product
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
1137395567
ISBN-13
9781137395566
eBay Product ID (ePID)
201711790
Product Key Features
Number of Pages
VIII, 228 Pages
Publication Name
Real Luxury : How Luxury Brands Can Create Value for the Long Term
Language
English
Publication Year
2014
Subject
Consumer Guides, Marketing / General, Investments & Securities / Commodities / General, Industries / General, General, Management
Type
Textbook
Subject Area
Référence, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16 Oz
Item Length
8.5 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students." - Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com 'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.' - Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
338.47
Table Of Content
Introduction 1. A Dilemma Across Time and Culture 2. The Strengths and Weaknesses of Luxury 3. The Environment for Luxury 4. Luxury and the Search for Meaning 5. Towards a Socially Valuable Business 6. Creating a Culture of Shared Value 7. Adapting the Business Model 8. The Outlook for Luxury
Synopsis
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry., Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry., Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.
LC Classification Number
HF5410-5417.5
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
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- e***n (425)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat prices. Book as described!! Quick processing and excellent communication. Great packaging and delivery to shipping!! Excellent choice in shipper!! Was able to track the progress of package ETA. Package actually arrived early!! THANK YOU!! AWESOME AAA+++ Service!!! Highly recommend this seller!! Will buy from you again!!Eyewitness to the Sinking of the Lusitania (Eyewitness to World (#315372456374)
- s***t (202)- Feedback left by buyer.Past yearVerified purchasePrompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!Sacred Sites Oracle Cards: Harness our Earth's Spiritual Energy (#335232550722)
- -***u (1375)- Feedback left by buyer.Past yearVerified purchaseDescription of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.Violent Ward By LEN DEIGHTON. 9780002243520 (#392225086384)
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