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Picture 1 of 1
Brand Real: How Smart Companies Live Their Brand Promise and Ins
GBP 20.50
ApproximatelyAU $40.08
Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
Postage:
Doesn't post to United States.
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
30-day returns. Buyer pays for return postage.
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:394607539827
Item specifics
- Condition
- Book Title
- Brand Real: How Smart Companies Live Their Brand Promise and Ins
- ISBN
- 9780814416761
- EAN
- 9780814416761
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- Item Height
- 93 mm
- Publisher
- Amacom
- Subject
- Marketing
- Item Weight
- 1 g
- Item Width
- 63 mm
- Number of Pages
- 272 Pages
About this product
Product Information
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
Product Identifiers
Publisher
Amacom
ISBN-13
9780814416761
eBay Product ID (ePID)
111926169
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Publication Year
2012
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
93 mm
Item Weight
1 g
Item Width
63 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller Feedback (1,885,930)
- s***l (81)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described, good price and communication, fast shipping and well packed, excellent seller, highly recommended.
- r***p (312)- Feedback left by buyer.Past yearVerified purchaseExcellent seller the book was exactly as it was described & the price was really good, delivered very quickly & very securely in thick heat sealed bag, communication was very good too. Don’t think I’ve used this seller before & wouldn’t hesitate to use them again & am happy to highly recommend them as a 5 star seller.Quarter to Midnight: the thrilling first book in a brand new .9 (#334731065167)
- 6***j (73)- Feedback left by buyer.Past monthVerified purchaseThe book was as described. Excellent value and great service. Very quick dispatch and good communication. There was a delay by Royal Mail of 48 hours for some reason. But still excellent service by the seller. Many thanks