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Picture 1 of 5
Cause Marketing for Nonprofits - Partner for Purpose, Passion, and Profits - Daw
US $6.99
ApproximatelyAU $10.53
or Best Offer
Condition:
“See all photos, great condition throughout, from a smoke free home.”
Postage:
Located in: Cambridge, Massachusetts, United States
Delivery:
Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
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eBay item number:394732362395
Item specifics
- Condition
- Very good
- Seller notes
- “See all photos, great condition throughout, from a smoke free home.”
- Binding
- Hardcover
- Product Group
- Book
- Features
- Dust Jacket
- Country/Region of Manufacture
- United States
- Weight
- 1 lbs
- Subject
- Marketing / General, Nonprofit Organizations & Charities / General
- IsTextBook
- Yes
- ISBN
- 9780471717508
- EAN
- 9780471717508
- Subject Area
- Business & Economics
- Publication Name
- Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 10.2 in
- Publication Year
- 2006
- Series
- The Afp/Wiley Fund Development Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Item Weight
- 26.9 Oz
- Item Width
- 7.3 in
- Number of Pages
- 312 Pages
About this product
Product Information
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471717509
ISBN-13
9780471717508
eBay Product ID (ePID)
50414981
Product Key Features
Number of Pages
312 Pages
Language
English
Publication Name
Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits
Publication Year
2006
Subject
Marketing / General, Nonprofit Organizations & Charities / General
Type
Textbook
Subject Area
Business & Economics
Series
The Afp/Wiley Fund Development Ser.
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
26.9 Oz
Item Length
10.2 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2005-031933
Dewey Edition
22
Reviews
"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a topic that has, too often in my view, been drawn with a broad brush." ( CharityChannel.com , 8/7/08) "Jocelyn Daw, a recognized authority who has been involved in cause marketing since 1988, draws on her considerable experience to outline the many ways nonprofits can partner with the business community for mutual benefit. One of the most useful parts of the book was chapter 12, which includes the Seven Golden Rules and Seven Deadly Sins of cause marketing. Among most important caveats are making sure to pick the right partners and that the relationship is not one sided or too commercial." ( Nonprofit and Voluntary Sector Quarterly , Vol. 37, No 1)
Series Volume Number
166
Illustrated
Yes
Dewey Decimal
361.7630688
Lc Classification Number
Hf5414.D39 2006
Table of Content
Foreword, Carol Cone. Acknowledgments. Introduction: My Journey, Partner for Purpose, Passion, and Profit. PART I: THE CAUSE-MARKETING MOVEMENT. Chapter 1. The New Corporate-Nonprofit Engagement. Cause Marketing: A Turning Point in Corporate-Nonprofit Relationships. An Essential New Link for Corporate-Nonprofit Engagement. Achieve Mission, Generate Revenue, and Other Benefits. Value of Cause Marketing. Cause-Related Marketing Internationally. Conclusions. Chapter 2. Integrating Value and Values. Cause Marketing Defined. Cause Marketing Is Marketing, So a Few Vital Facts. Trends Driving Cause Marketing. Corporate Drivers. Nonprofit Drivers. Conclusion. Chapter 3. Evolution of Cause Marketing. Evolution of Cause Marketing. Sales Phase. Customer Loyalty Phase. Branding Phase. Corporate Social Responsibility Phase. Nonprofit Driven Branding. Conclusion. PART II: CAUSE-MARKETING INITIATIVES: THE SEVEN P''S: BEST PRACTICES CASE STUDIES. Chapter 4. Cause-Marketing Products. Product Sales. Purchase Plus: Making Giving Easy. Licensing: Using Nonprofit Logos, Brand Identities, and Assets. Conclusions. Chapter 5. Cause-Marketing Issue Promotions. Finding the Synergistic Fit. Conclusion. Chapter 6. Cause-Marketing Programs. Cobranded Events. Cobranded Programs. Social (Public Service) Marketing Programs. Conclusions. PART III: GETTING IT RIGHT: FRAMEWORK FOR SUCCESS. Chapter 7. Creating a Cause-Marketing Orientation: Cause Preparedness. Determining Organizational Goals and Assets. Platform: The Big Simple Idea. Determine Targets for Cause-Marketing Approach. A Lucky Internally Prepare and Align the Organization. One Last Thing About Causes. Conclusion: The First Step Is Creating a Cause-Marketing Orientation. Chapter 8. Building the Cause-Marketing Program: Collaboration, Combining Assets, Creating Value. Build the Cause-Marketing Program. Collaboration: Strategic Partner Alignment. Combine Assets and Aim for Maximum Benefit. Creating Value: Determine for Both Partners. Conclusion. Chapter 9. Implementing the Cause-Marketing Program: Execution and Corporate and Community Outcomes. Execution and Outcomes. Implementing the Cause Program. Execute: Relationship Management and Delivery. Communicate: Internally and Externally. Cause-Marketing Goals Achieved: Community and Corporate Outcomes. Conclusions. PART IV: MAKING IT HAPPEN: BEST PRACTICES CASE STUDIES. Chapter 10. National Organizations: American Heart Association and First Book. Building the Cause-Marketing Program. Implementing the Program. Cause Goals Achieved. Final Thoughts and Advice. "Dr. Seuss The Cat in the Hat Challenge" Promotional Cause-Marketing Initiative. Building on a Cause-Marketing Orientation. Building the Cause-Marketing Program. The Big Simple Idea--with Turnkey Execution! Implementing the Cause-Marketing Program. Corporate and Community Goals Achieved. Chapter 11. Local Organizations: Food Bank (New York City) and Canadian Cancer Society (Vancover Island Region, British Columbia and Yukon District). NYC BANK-TO-BANK PARTNERSHIP: COBRAND CAUSE-MARKETING PROGRAM INITIATIVE. Creating a Cause-Marketing Orientation. Building the Cause-Marketing Program. Implementing the Cause-Marketing Program. Cause-Marketing Goals Achieved. Creating a Cause-Marketing Orientation. Building a Cause-Marketing Program. Implementing the Cause-Marketing Program. Goals Achieved. Chapter 12. Cause-Marketing Principles and Cautions: Seven Golden Rules, Seven Deadly Sins. Principles: The Seven Golden Rules of Cause Marketing. Cautions: Seven Deadly Sins. Conclusion. Final Thoughts. Partner for Purpose, Passion, and Profits. The Way Forward.
Copyright Date
2006
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:394732362395
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| Postage and handling | To | Service | Delivery*See delivery notes |
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| Free postage | United States | Economy postage (USPS Media MailTM) | Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230 |
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| Will usually post within 1 business day of receiving cleared payment. |
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Seller Feedback (5,475)
8***4 (103)- Feedback left by buyer.
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Thank you SO much for the deal on this wonderful item! Came clean and as described. It's just the addition to my collection I've been looking for! A+++ seller :)
-***p- Feedback left by buyer.
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Book arrived as described. Arrived later than expected. Seller replied quickly when inquiry was sent. Satisfied with purchase.
n***k (187)- Feedback left by buyer.
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This item has been received fine, many thanks once again! I have received only very prompt and very courteous communication from this seller, this seller has sent me this book via a trackable, traceable, and registered service, which has arrived at the other end of this world a couple of days after the package has been shipped (the shipping itself was very prompt, just a couple of days after I have placed this order). I will definitely purchase again and I would definitely recommend this seller!
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