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Fables, Fashions, and Facts About A..., Jones, John Phi
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Located in: West Sussex, United Kingdom
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- 97.5% positive Feedback
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eBay item number:394885960736
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 0761927999
- EAN
- 9780761927990
- Release Title
- Fables, Fashions, and Facts About Advertising: A Study of 28 E...
- Artist
- Jones, John Philip
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Fables, Fashions, and Facts About Advertising: A Study of 28 E...
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fables, Fashions, and Facts about Advertising: a Study of 28 Enduring Myths
- Item Height
- 228mm
- Publisher
- Sage Publications Inc
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 450g
- Number of Pages
- 328 Pages
About this product
Product Information
`The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function' - Philip J Kitchen, University of Hull `This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective' - Jan S Slater, Ohio University The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were developed up to fill the vacuum. These were soon developed into doctrines, which became widely followed-fables that became fashions. Not many of these theories were ever subjected to harsh scrutiny based on factual knowledge, mainly because there was not much factual knowledge available until recently. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a `how to' text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9780761927990
eBay Product ID (ePID)
96847327
Product Key Features
Publication Name
Fables, Fashions, and Facts about Advertising: a Study of 28 Enduring Myths
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
328 Pages
Dimensions
Item Height
228mm
Item Width
152mm
Item Weight
450g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:394885960736
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Item location:
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Seller Feedback (642,083)
s***- (298)- Feedback left by buyer.
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Item as described. Prompt response and postage. Fairly priced. Packaging could be more protective. Very Good seller.
8***0 (394)- Feedback left by buyer.
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Item arrived safely and securely packaged carefully and was in excellent condition as described. Postage transit time was fast and efficient. Cd was priced well too. Overall a very satisfying and pleasant, easygoing transaction experience. Outstanding service, couldn't be happier. Thank you!⭐⭐⭐⭐⭐👍
p***i (10151)- Feedback left by buyer.
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you,
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