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Misbehaving: The Making of Behaviou..., Thaler, Richard
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eBay item number:394889979412
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 1846144035
- EAN
- 9781846144035
- Release Title
- Misbehaving: The Making of Behavioural Economics
- Artist
- Thaler, Richard H
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Misbehaving: The Making of Behavioural Economics
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Misbehaving: the Making of Behavioural Economics
- Item Height
- 236mm
- Publisher
- Penguin Books Ltd
- Item Width
- 163mm
- Subject
- Economics
- Item Weight
- 700g
- Number of Pages
- 432 Pages
About this product
Product Information
ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015 Shortlisted for the Financial Times and McKinsey Business Book of the Year Award From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Product Identifiers
Publisher
Penguin Books Ltd
ISBN-13
9781846144035
eBay Product ID (ePID)
212151942
Product Key Features
Publication Name
Misbehaving: the Making of Behavioural Economics
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2015
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
236mm
Item Width
163mm
Item Weight
700g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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Value Added Tax number:
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eBay item number:394889979412
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