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Marketing for Leisure and Tourism By Michael Morgan

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US $59.33
ApproximatelyAU $89.32
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Last updated on 25 Mar, 2024 01:13:14 AEDSTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Marketing for Leisure and Tourism
ISBN
9780131509887
Book Title
Marketing for Leisure and Tourism
Item Length
9.2in
Publisher
Prentice Hall PTR
Publication Year
1996
Format
Trade Paperback
Language
English
Item Height
0.8in
Author
Michael Morgan
Genre
Business & Economics, Social Science
Topic
Marketing / General, Industries / Hospitality, Travel & Tourism, General
Item Width
6.8in
Item Weight
19.8 Oz
Number of Pages
344 Pages

About this product

Product Information

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131509888
ISBN-13
9780131509887
eBay Product ID (ePID)
49538

Product Key Features

Book Title
Marketing for Leisure and Tourism
Author
Michael Morgan
Format
Trade Paperback
Language
English
Topic
Marketing / General, Industries / Hospitality, Travel & Tourism, General
Publication Year
1996
Genre
Business & Economics, Social Science
Number of Pages
344 Pages

Dimensions

Item Length
9.2in
Item Height
0.8in
Item Width
6.8in
Item Weight
19.8 Oz

Additional Product Features

Lc Classification Number
Gv188.M67 1996
Table of Content
I. WHAT IS LEISURE MARKETING? 1. What is Leisure? 2. What is Marketing? 3. Marketing Orientation 4. Marketing Planning II. UNDERSTANDING LEISURE MARKETS 5. Marketing Research 6. The External Influences 7. Consumer Behaviour 8. Segmentation 9. Competitve Strategy III. THE LEISURE MARKETING MIX 10. The Leisure Product 11. Designing and Delivering Service Quality 12. Pricing Strategy and Tactics 13. Place - Getting the Product to the Market, or Vice-Versa IV. THE PROMOTIONAL MIX IN LEISURE 14. Communications Objectives 15. Advertising Direct Marketing 16. Sales Promotion PR 17. Print 18. Co-Operative Marketing 19. Sales Promotion PR Print 20. Co-Operative Marketing V. IMPLEMENTING THE MARKET CONCEPT IN LEISURE 21. Marketing the Leisure Organisations Bibliography
Copyright Date
1996
Lccn
95-054000
Dewey Decimal
338.4/791
Dewey Edition
21
Illustrated
Yes

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  • GB 724498118
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