Picture 1 of 1
Picture 1 of 1
mCommerce
US $28.42
ApproximatelyAU $41.41
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
3 available
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Located in: MD, United States
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eBay item number:395144945501
Item specifics
- Condition
- PublishedOn
- 2013-08-01
- Title
- mCommerce
- ISBN
- 9781908293275
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Book Title
- MCommerce : The Converging Offline and Online Worlds - a Practical Guide to Exploiting the Fast Growing Mobile Sales Channel
- Illustrator
- Yes
- Publisher
- Genius Media
- Genre
- Computers, Technology & Engineering, Business & Economics
- Topic
- Mobile & Wireless Communications, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
- Number of Pages
- 180 Pages
About this product
Product Identifiers
Publisher
Genius Media
ISBN-10
1908293276
ISBN-13
9781908293275
eBay Product ID (ePID)
168283662
Product Key Features
Book Title
MCommerce : The Converging Offline and Online Worlds - a Practical Guide to Exploiting the Fast Growing Mobile Sales Channel
Publication Year
2013
Topic
Mobile & Wireless Communications, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Number of Pages
180 Pages
Language
English
Illustrator
Yes
Genre
Computers, Technology & Engineering, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.872
Synopsis
mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many organizations are trying to develop and implement an mCommerce strategy without an understanding of the building blocks of such a strategy. They are being left behind by those who have an effective strategy in place. This book will help anyone in an organization that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, people in IT will benefit by understanding what their technology must achieve and why. The author is a genuine practitioner. In this book he breaks mCommerce down into its fundamental components and offers a practical guide to developing and implementing a mCommerce strategy.
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
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