Picture 1 of 1
Picture 1 of 1
Das Produkt-Manage
US $81.97
ApproximatelyAU $124.33
Condition:
3 available
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Located in: Fairfield, Ohio, United States
Delivery:
Estimated between Fri, 5 Jul and Tue, 16 Jul to 43230
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eBay item number:395154660462
Item specifics
- Condition
- ISBN-13
- 9783409364416
- Book Title
- Das Produkt-Management Seine Funktionen im Marketing
- ISBN
- 9783409364416
- Subject Area
- Business & Economics
- Publication Name
- Produkt-Management Seine Funktionen Im Marketing : Seine Funktionen Im Marketing
- Item Length
- 9.6 in
- Publisher
- Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
- Subject
- Management Science
- Publication Year
- 1973
- Type
- Textbook
- Format
- Trade Paperback
- Language
- German
- Item Width
- 6.7 in
- Item Weight
- 14.6 Oz
- Number of Pages
- 232 Pages
About this product
Product Information
Die Wirtschaft erlebt zur Zeit einen Wandel groBten AusmaBes, der Betrieb eine Strukturanderung in allen Bereichen: in der Produktion, die dem technischen Fortschritt folgen muB, im Vertrieb, der sich in eine vollig veranderte Stellung im Betriebe versetzt sieht, und auch die Stellung des Arbeitnehmers verandert sich grundlegend, vom reinen Arbeitnehmer zum Mitarbeiter. Trotz notwendiger Integration aller Bereiche - der Betrieb muB vom Ganzen her gefiihrt werden - gibt die wirtschaftliche Entwicklung dem Vertriebsbereich eine besondere Stellung und driickt ihm eine hohe Verantwortung fUr den Ge samtbetrieb auf. Der Vertrieb hat den notwendigen und moglichst rentablen Umsatz zu schaffen, der der Produktion die optimale Technik ermoglicht und den arbeitenden Menschen die Arbeitsplatze sichert. Das gibt dem Marketing seine heutige Bedeutung. Aber auch das Marketing erfahrt in der Gegenwart seine groBten Veranderun gen, nicht nur durch die Erweiterung der Markte und die verstarkte Konkurrenz, sondern vor allem durch den Wandel in der Nachfrage, die um vieles anspruchs voller und schwankender geworden ist. Daraus ergibt sich eine Kardinalforde rung an das Marketing: das angebotene Produkt mUfJ marktgerecht sein, allen Anforderungen des Marktes entsprechen: in der Qualitat, in der Gestaltung und in der Farbgebung und, nicht zuletzt, im Preis.
Product Identifiers
Publisher
Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-10
3409364412
ISBN-13
9783409364416
eBay Product ID (ePID)
46592194
Product Key Features
Publication Name
Produkt-Management Seine Funktionen Im Marketing : Seine Funktionen Im Marketing
Format
Trade Paperback
Language
German
Subject
Management Science
Publication Year
1973
Type
Textbook
Subject Area
Business & Economics
Number of Pages
232 Pages
Dimensions
Item Length
9.6 in
Item Width
6.7 in
Item Weight
14.6 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Number of Volumes
1 Vol.
Lc Classification Number
Hf4999.2-6182
Table of Content
I: Systemanalyse.- 1 Grundlagen.- 2 Die Elemente des Produkt-Management in analytischer Sicht.- II: Funktionssynthese.- 1 Das System der Teilfunktionen.- 2 Der Funktionsbereich der Planung.- 3 Der Funktionsbereich der Integration.- 4 Der Funktionsbereich der Kontrolle.- III: Das Produkt-Management in der betrieblichen Organisation.- 1 Grundlegende Einordnungsmerkmale.- 2 Einordnung in das Kompetenzsystem.- 3 Einordnung in den betrieblichen Instanzenaufbau.- 4 Die Stellengliederung des Produkt-Management.- 5 Ergebnis.- Stichwortverzeichnis.
Copyright Date
1973
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395154660462
Postage and handling
Item location:
Fairfield, Ohio, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
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i***6 (139)- Feedback left by buyer.
Past 6 months
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Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
l***a (3516)- Feedback left by buyer.
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Excellent seller. Timely shipping, safe packing, good communication, great price and as described. Thank you. A+++
i***k (17)- Feedback left by buyer.
Past month
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Great seller with great communication! Item arrived complete, as described and for a good price. There was a bit of an issue with tracking the order at one point (not the seller's fault), but seller was proactive in reaching out to the carrier and myself to get everything back on track. Arrived when expected.
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