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The Photographer's MBA: Everything You Need to Know for Your Photography Busines

US $10.06
ApproximatelyAU $15.37
Condition:
Acceptable
Giving never felt so good. This sale benefits charity.
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Located in: Saint Louis, Missouri, United States
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eBay item number:395946279119
Last updated on 14 Aug, 2025 21:01:27 AESTView all revisionsView all revisions

All net proceeds will support MERS Goodwill Industries of Missouri

MERS Missouri Goodwill Industries strives to provide opportunities for persons with barriers to employment to work and live more independently in the community.
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  • This sale benefits a verified non-profit partner.

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
ISBN
9780321888921

About this product

Product Identifiers

Publisher
Peachpit Press
ISBN-10
0321888928
ISBN-13
9780321888921
eBay Product ID (ePID)
143591004

Product Key Features

Book Title
Photographer's Mba : Everything You Need to Know for Your Photography Business
Number of Pages
192 Pages
Language
English
Publication Year
2012
Topic
Business Aspects, Techniques / Digital (See Also Computers / Digital Media / Photography)
Illustrator
Yes
Features
Revised
Genre
Photography
Author
Sal Cincotta
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
13.8 Oz
Item Length
9.1 in
Item Width
7.5 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Dewey Edition
23
Dewey Decimal
770.232
Table Of Content
TOC Chapter 1: So you want to be a photographer? Chapter 2: Lets talk business Chapter 3: Where it all comes together: The business plan Chapter 4: Branding, your business identity Chapter 5: The marketing plan Chapter 6: The web and social media Chapter 7: Costs and pricing Chapter 8: The joy of contracts Chapter 9: Finding your niche
Edition Description
Revised edition
Synopsis
If you have finally taken the leap with your photography and gone into business-or if you are considering it- The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through "the other 90%" of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding's elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer's MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come., The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and model releases. He dives deep into understanding concepts surrounding costs and pricing, marketing and branding, and much more. At the end of each chapter, Cincotta closes with a checklist of tasks and action items to complete so that the student gets the full benefit of the information provided - a clear opportunity to turn the information learned in the book into action to create a successful business for themselves. At the end of the book, there is also a list of resources - government and otherwise - for the student to use.
LC Classification Number
TR154

Item description from the seller

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Missouri Goodwill Industries

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