Picture 1 of 7
Gallery
Picture 1 of 7
Have one to sell?
The Advertising Concept Book - Paperback By Barry, Pete - VERY GOOD
US $9.99
ApproximatelyAU $15.32
or Best Offer
Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowThe Advertising Concept Book - Paperback By Barry, Pete - VERY GOOD
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
US $5.22 (approx. AU $8.00) USPS Media MailTM.
Located in: Wexford, Pennsylvania, United States
Delivery:
Estimated between Wed, 13 Aug and Tue, 19 Aug to 94104
Returns:
No returns accepted.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:396597376942
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780500287385
About this product
Product Identifiers
Publisher
Thames & Hudson
ISBN-10
0500287384
ISBN-13
9780500287385
eBay Product ID (ePID)
63877907
Product Key Features
Book Title
Advertising Concept Book
Number of Pages
256 Pages
Language
English
Publication Year
2008
Topic
Advertising & Promotion
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
34.5 Oz
Item Length
9.5 in
Item Width
7.9 in
Additional Product Features
Intended Audience
Trade
Reviews
"A solid, fun, informative read." "Invaluable advice." "Sound advice for advertising creatives." "The book supports our school's philosophy: have a great concept before you run to the computer."
Dewey Edition
22
TitleLeading
The
Dewey Decimal
659.1
Synopsis
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time. Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign., Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time. Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign., An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
Item description from the seller
Seller feedback (1,155)
- 2***2 (13)- Feedback left by buyer.Past monthVerified purchase“Absolutely delighted with my first-edition copy of The King’s Orchard by Agnes Turnbull—exactly as described! Shipping was prompt, and the book arrived in sturdy, secure packaging. Wonderful transaction; I’d happily buy from this seller again.”
- 1***1 (833)- Feedback left by buyer.Past monthVerified purchaseKayoule Rare Books is without question the best seller on eBay. This is the type of seller that makes eBay an excellent experience. Amazing service!! My New Testament and Psalms arrived faster than expected, and it was nicely and carefully packed. Absolutely fantastic. It is exactly as described and is precisely what I was looking for. This is what quality and true excellence are all about. I highly recommend Kayoule Rare Books and would buy from this seller again in a heartbeat. A+A+A++++++++++
- r***o (758)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived quickly and was packaged with great care. It was wrapped securely and protected very well for shipping. Considering its age, the condition was excellent—exactly as described, if not better! You can tell that books from this seller are taken care of with real attention and care. I would definitely buy from this place again! It would be awesome if all books sellers were like this!
More to explore:
- Pete Evans Non-Fiction Paperback Fiction & Books,
- Pete Evans Fiction & Non-Fiction Books,
- Paperback Fiction Books,
- Paperbacks Books,
- Advertising Paperback School Textbooks & Study Guides,
- Paperback Books, Comics & Magazines,
- Paperbacks Books in Scots,
- Paperbacks Books in Japanese,
- Paperbacks Books in Spanish,
- Paperbacks Books in Vietnamese
Seller feedback (1,155)
- 2***2 (13)- Feedback left by buyer.Past monthVerified purchase“Absolutely delighted with my first-edition copy of The King’s Orchard by Agnes Turnbull—exactly as described! Shipping was prompt, and the book arrived in sturdy, secure packaging. Wonderful transaction; I’d happily buy from this seller again.”
- 1***1 (833)- Feedback left by buyer.Past monthVerified purchaseKayoule Rare Books is without question the best seller on eBay. This is the type of seller that makes eBay an excellent experience. Amazing service!! My New Testament and Psalms arrived faster than expected, and it was nicely and carefully packed. Absolutely fantastic. It is exactly as described and is precisely what I was looking for. This is what quality and true excellence are all about. I highly recommend Kayoule Rare Books and would buy from this seller again in a heartbeat. A+A+A++++++++++
- r***o (758)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived quickly and was packaged with great care. It was wrapped securely and protected very well for shipping. Considering its age, the condition was excellent—exactly as described, if not better! You can tell that books from this seller are taken care of with real attention and care. I would definitely buy from this place again! It would be awesome if all books sellers were like this!