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You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side by Orly Lobel (Hardcover, 2018)

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The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival-the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas-whether conceived during work hours or on their own time-Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

Product Identifiers

Publisher
Ww Norton & Co
ISBN-13
9780393254075
eBay Product ID (ePID)
23046455085

Product Key Features

Author
Orly Lobel
Publication Name
You Don't Own Me: How Mattel V. Mga Entertainment Exposed Barbie's Dark Side
Format
Hardcover
Language
English
Subject
Law, Business
Publication Year
2018
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
244mm
Item Width
165mm
Item Weight
523g

Additional Product Features

Title_Author
Orly Lobel
Country/Region of Manufacture
United States

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You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side by Orly Lobel (Hardcover, 2018)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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